Marketing & Growth Lead at Enko Education

What you'll be building

• Your mission will be to structure and strengthen the Marketing & Admissions function across the KISC school network, while delivering tangible business results.
• Working closely with the School Partner Central, Heads of School and campus teams, you'll turn growth ambitions into practical initiatives, scalable processes and measurable outcomes.

Drive enrollment and business growth

• Develop and execute campus-level growth plans to achieve student enrolment and revenue targets.
• Identify new opportunities to attract prospective families, strengthen student retention and expand our reach.
• Build and manage lead-generation initiatives, including partnerships, referral programmes, school events and community outreach.
• Monitor the admissions funnel, identify conversion gaps and implement actions to improve results.
• Contribute to fee-setting recommendations through market research, competitor benchmarking and an understanding of parent expectations.

Build and structure our Marketing & Admissions operations

• Help design and implement effective marketing and admissions processes across the school network.
• Introduce practical tools, routines and performance indicators to improve execution and accountability.
• Strengthen the use of CRM tools and data to track leads, follow-ups, conversion and enrolment performance.
• Identify operational bottlenecks and develop solutions that can be replicated across campuses.
• Turn successful initiatives into sustainable ways of working.

Bring our schools closer to families

• Coordinate local marketing campaigns, digital initiatives, open days and school recruitment events.
• Develop a strong understanding of the Kenyan education market, including parent expectations, competitors, pricing and local opportunities.
• Work with internal teams and external partners to strengthen school visibility and brand positioning.
• Help deliver a consistent, engaging and high-quality experience for prospective and existing families.

Make things happen across campuses

• Coordinate and support Marketing Officers and campus admissions teams to ensure consistent execution.
• Work closely with Heads of School and other stakeholders to align priorities and drive results.
• Set clear objectives, monitor progress and provide practical support where needed.
• Be ready to roll up your sleeves — whether that means improving a process, meeting prospective families, supporting an event or following up on an important lead.

Who we're looking for

• We're looking for a high-potential professional who combines entrepreneurial energy, business acumen and strong execution skills.
• You could be coming from business development, growth, project management, commercial operations, consulting, education or a fast-growing organisation.
• What matters most is what you've built, the ownership you've taken and the impact you've delivered.

What you'll bring

• Ideally 4 years of relevant professional experience in business development, growth, project management, marketing, commercial operations or a related field.
• A Master's degree in Business, Marketing, Management or another relevant discipline.
• A track record of taking ownership of projects or initiatives and delivering measurable results.
• Strong organisational and project management skills, with the ability to manage multiple priorities.
• Commercial awareness and an interest in understanding customers, markets and growth opportunities.
• An analytical mindset, with the ability to use data to identify problems, make decisions and track performance.
• Excellent communication, relationship-building and stakeholder management skills.
• A proactive, resourceful and solutions-oriented approach.
• The ability to thrive in a dynamic environment, work autonomously and adapt quickly.
• Strong English communication skills.

What would make you stand out

• Experience launching a project, building a function, opening a new market or scaling an initiative.
• International or multicultural exposure, whether through work, studies or cross-border projects.
• Experience in a startup, scale-up, entrepreneurial or fast-paced environment.
• Knowledge of the Kenyan or East African market and its consumer dynamics.
• Experience in education, admissions, customer acquisition or service-oriented businesses.
• Familiarity with CRM tools, digital marketing and performance tracking.