Marketing Intern at pycs

Internship Objectives:

The marketing intern at PYCS will focus primarily on digital marketing and market research. The role is designed to support the marketing team in:

• Conducting market analysis and researching competition
• Collecting data from marketing campaigns (both quantitative and qualitative)
• Assisting in daily administrative tasks and promotional activities across various channels, including social media, direct mail, and the web
• Helping the company create and maintain a comprehensive library of marketing assets, including digital content, imagery, and multimedia resources
• Support ongoing and future marketing initiatives

Key Responsibilities:

As a marketing intern, you will play a vital role in:

• Creating and optimizing digital content for our blog, social media, and email campaigns
• Managing and expanding our social media presence
• Enhancing website SEO and conducting keyword research
• Developing and executing email marketing campaigns
• Monitoring and analyzing digital marketing performance to identify improvement opportunities
• Conducting industry and competitive research
• Assisting in online advertising campaigns management
• Utilizing digital marketing tools and software for effective campaign management
• Collaborating with the marketing team to develop and maintain a well-organized library of marketing assets that can be leveraged across various platforms and campaigns to ensure brand consistency and message alignment.

Desired Skills and Qualifications:

• Bachelor's degree program in Marketing, Business, or related field
• A strong interest in digital marketing with a keenness to learn and adapt
• Excellent communication skills, both written and verbal
• Knowledge and experienced in digital marketing (SEO, social media marketing, email marketing)
• Proficiency in Microsoft Office, Google Workspace, Canva, CRM and other related software
• Analytical skills with an understanding of marketing metrics and data analysis
• Creativity and innovation in contributing new ideas and solutions