Marketing Lead – Branding, & Communication at Turaco

We are seeking a Marketing Lead to join our Marketing and Customer Experience (MCX) team. This role will support the implementation of Turaco’s Branding, PR, communication, and social media strategies to increase visibility, strengthen brand awareness, and engage our diverse audiences.

This is an excellent opportunity for a creative, detail-oriented, and early career individual, who has worked in a busy Marketing team in the last 2 to 4 years and is now looking to grow in marketing and communication in an equally fast but also mission-driven organization.

Key roles and responsibilities:

Branding

• Conduct consumer and market research to understand how our brand is currently positioned in the market
• Implement the brand strategy formed from the findings of our brand position.
• Support the development and execution of marketing campaigns aimed at communicating our brand message.
• Communicate the Turaco brand persona internally (within the organization)
• Measure and report on the success of marketing campaigns.
• Anticipate consumer trends and keep the brand up to date with such trends.

PR & Communication

• Assist in drafting and distributing press releases, media kits, and other PR materials.
• Maintain and update the media contact database, and keep strong relationships with journalists and influencers.
• Support PR activities during events, including press launches and partner activations.
• Monitor media coverage and prepare regular reports on PR performance and campaign impact.
• Draft and edit content for newsletters, blogs, and other communication materials tailored to various audiences.
• Assist in copywriting partner-specific communication materials.
• Contribute to creating messaging for external stakeholders, ensuring clarity and consistency.

Social Media Management

• Develop and schedule engaging content across Turaco’s social media platforms (LinkedIn, Twitter, Facebook, Instagram, etc.)
• Respond to comments, messages, and inquiries on social media channels promptly and professionally.
• Monitor social media trends, providing recommendations to enhance Turaco’s digital presence.
• Track and report on social media metrics to evaluate the effectiveness of campaigns.
• Collaborate with designers to create visually appealing content for PR and social media.

Key Qualifications & Your Profile:

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• 2-4 years of experience in PR, social media management, or marketing communications.
• Hands-on experience managing social media platforms and creating content is essential.
• Exposure to working in a fast-paced environment, preferably in a startup or an agency setting.
• Strong Communication Skills: Excellent writing and editing skills, with an eye for detail.
• Social Media Expertise: Proficiency in managing social media accounts and tools such as Hootsuite, Buffer, or similar platforms.
• Relationship Building: Establishing and maintaining positive relationships with media and other stakeholders.
• Creativity: A knack for developing engaging content and campaigns.
• Adaptability: Willingness to learn and adapt in a dynamic and fast-paced environment.
• Organization: Strong ability to manage multiple tasks and meet deadlines.
• Tech Savvy: Basic knowledge of design tools (e.g., Canva or Adobe Spark) and analytics tools is a plus.