Marketing Lead at Keep IT Cool

Job Description

The Marketing Lead is responsible for developing and executing integrated marketing strategies that increase brand awareness, generate qualified leads, drive customer acquisition, and support revenue growth across Keep IT Cool's business lines.

The role will lead brand marketing, digital marketing, trade marketing, customer campaigns, community activations, product launches, and communications while working closely with the Sales and Customer Success teams to achieve commercial objectives.

Key Responsibilities

Brand & Marketing Strategy

• Develop and execute annual marketing strategies aligned with commercial goals.
• Position Keep IT Cool and Markiti as market leaders in sustainable cold chain and fresh food distribution.
• Ensure consistent brand identity across all channels.

Demand Generation

• Generate qualified sales leads for the Commercial team.
• Develop campaigns targeting restaurants, hotels, retailers, institutions, SMEs, and households.
• Support market expansion into new counties and hubs.

Digital Marketing

• Manage the company's website and Markiti digital platforms.
• Plan and execute digital campaigns across social media, Google, email, and SMS.
• Improve website traffic, engagement, and lead conversion.

Trade Marketing & Activations

• Plan and coordinate roadshows, exhibitions, product sampling, and trade activations.
• Support commercial launches of new hubs and territories.
• Develop promotional campaigns that increase customer acquisition and repeat purchases.

Content & Communications

• Develop marketing collateral, presentations, brochures, newsletters, and case studies.
• Manage public relations, media engagement, and storytelling.
• Coordinate photography, videography, and campaign content.

Market Intelligence

• Conduct market research and competitor analysis.
• Monitor customer trends and campaign performance.
• Recommend improvements based on customer insights and data.

Marketing Performance

• Measure campaign effectiveness using analytics and dashboards.
• Optimize customer acquisition costs and return on marketing investment.
• Produce monthly marketing performance reports.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 2 years of marketing experience.
• Experience in FMCG, retail, food distribution, agribusiness, logistics, or technology is preferred.
• Strong experience in digital marketing, campaign management, and brand development.
• Experience using CRM and marketing automation tools is an advantage.