Marketing Lead at M-KOPA Solar

Your Purpose:

As a country marketing lead will play a crucial role in driving brand awareness, engagement, and sales through effective management of below-the-line marketing activities, digital platforms, and content strategy. The purpose of this role is to ensure the timely delivery of marketing materials, optimal distribution of items, effective collaboration with partners, low-cost market activations, and execution of social media marketing strategies to achieve the company's overall marketing objectives.

BTL Marketing Management

• Manage all requests from markets and ensure timely delivery.
• Ensure a consistent supply of marketing materials such as flyers, caps, T-shirts, e-flyers, posters, parasols, raincoats, bags, etc.
• Manage and track the budget for below-the-line (BTL) marketing spending and ensure alignment with plans.
• Allocate and track items to ensure optimal distribution using the grading system to direct to the right DSRs (Sales agents) and sales team members.
• Optimize the return on investment (ROI) of BTL marketing activities.
• Internal company request, types include e-announcers for HR and Employee Experience internal campaigns such as Staff Referral Programs, E-flyers for all-hands announcements, Staff compliance and policies educational posters, etc.

Partnership Marketing Management

• Attend meetings with mobile network operators (MNOs) and original equipment manufacturers (OEMs) to build relationships and foster consistent engagement.
• Set quarterly targets to unlock value from partners with minimum or no spending by M-KOPA through ATL, BTL, Digital, and CVM support implementation, and Activations.
• Align content calendar with partners for better collaboration and engagement.

Activations

• Support cost-effective market activations and assist with arrangements while measuring success.
• Focus activations as prospecting events to drive more sales through leads for DSRs.
• Leverage partnerships with MNOs/OEMs and attach sales team support to prospect events while tracking outcomes to share with the business and partners.

Digital

• Develop and execute social media marketing strategies across Facebook and Instagram platforms. Use freelance designers and copywriters within budgets to plan and execute content calendar.
• Create engaging social media content (text, image, video) and post it on the company's social media pages. Ensure this is in relation to seasonality and the sales team’s objectives. (Price change, shop openings, holidays, country events)
• Ensure the latest prices, flyers, and information is always updated on all the digital platforms.
• Manage social media communities, engage with followers, and respond to customer inquiries and complaints. - reporting of this via the work CC (Customer Care Team) is doing. Currently, the CC team responds to all social media customer comments, queries, and leads. As the marketing lead, we need to ensure this is at a high standard and support CC by providing training briefs, guidance, and a QA of our social media and how our customers are being managed. 
• Monitor, analyze, and report on social media performance, including engagement, reach, and conversion rates, and make data-driven decisions to improve social media marketing.
• Plan and execute paid social media campaigns on Facebook and Instagram, including setting campaign objectives, targeting, and budget.
• Monitor and respond to Google reviews and other online reviews of the company, including managing and resolving negative reviews.
• Conduct social media listening and monitor online conversations related to the company and its competitors.
• Collaborate with other marketing team members to integrate social media marketing with other marketing channels and campaigns.
• Stay up to date with social media trends, algorithm changes, and best practices, and implement new strategies to improve social media marketing performance.
• Lead local content at the market level and drive brand strategy as part of digital management.

Content calendar

• Define the purpose and goals of the content calendar, such as increasing brand awareness or driving sales.
• Identify the target audience and create content that resonates with them.
• Conduct research on industry trends and competitor activities to stay up-to-date and differentiate from the competition.
• Determine the frequency and timing of content publishing, based on audience behavior and engagement metrics.
• Develop a content theme or topic for each period and align it with the company's overall marketing strategy.
• Assign responsibilities and roles for content creation and publishing among team members. (freelancers)
• Utilize a range of content types, such as blog posts, social media updates, videos, and infographics, to diversify and maximize impact. (Stay within the budget)
• Incorporate relevant keywords and optimize content for search engines.
• Analyze and measure the effectiveness of content using analytics tools and adjust the calendar accordingly to improve engagement and achieve goals.
• Have a calendar minimum of a month in advance and keep consistently updated.

Website

• Regularly update the website with fresh content
• Test website functionality and usability
• Collaborate with website developers or designers to make updates and improvements.
• Prepare market-specific website reporting and analytics.

Reporting and newsletters

• BTL Marketing Management: Monthly
• Partnership Marketing Management: Monthly
• Activations: Monthly
• Digital: Monthly
• Website: Monthly
• Newsletter: An internal company newsletter is a communication tool used to keep all employees informed about the activities of the marketing department. It includes updates on recent campaigns, events, and promotions. The purpose is to create transparency and build engagement between the marketing department and other departments.

What We’re Looking For:

• Experience managing below-the-line marketing activities, partnerships, activations, and social media platforms.
• Strong understanding of social media trends and best practices, website optimization, content creation, and analytics tools
• Excellent communication, project management, and analytical skills
• Ability to work collaboratively with different teams to achieve common goals.
• You are a detail, results-focused individual with excellent decision-making, strategic thinking, and creative problem-solving skills.
• You are an exceptional communicator – both verbally and written – and able to deliver information in a clear, concise, and engaging manner to all stakeholders.
• You love inspiring individuals to get the best out of them and have excellent organizational skills.
• You are highly motivated and have a strong sense of ownership, and are able to handle multiple projects and meet tight deadlines which demonstrate composure.
• You thrive in fast-moving environments with frequent change and a sense of urgency to get the job done and enjoy collaborating across multiple teams and functional areas.
• Bachelor’s degree or equivalent; or 2 to 3 years related experience or training; or equivalent combination of education and experience