Marketing Liaison Officer at Alternate Doors

Key Responsibilities

• Liaison between marketing team and retail team on-ground for product promotions, slow moving products and solutions, trade area characteristics.
• Design and come up with specific events that will interact with already existing customers and tap to new clients and partnerships.
• Participate in New product launches.
• Launch in-store product campaigns.
• Organize and participate in health talks and events, conversations surrounding health talks, mental health, male wellness campaigns etc.
• Assist in creating on-line campaigns by partnering with social media influencers and personalities to create product awareness, visibility and increase sales.
• Assist in organizing regular training sessions for staff in retail outlets on product knowledge, customer service, consumer/ customer understanding, and sales driven training courses.
• Research and collection of information on customer’s needs.
• Interacting with customers in all retail outlets to gain better understanding of customer dynamics in each outlet and use the information to increase sales.
• Observe and work on products display in retail outlets to increase sales for slow moving products, and those on promotion.
• Ensure all offers and promotion are being run in all retail outlets.
• Analyze and report on the performance of all retail outlets promotions.
• Provide optimum display of products and always check on inventory levels.
• Respond to customers special requests and provide product features to customers.
• Co-develop and implement retail marketing strategies that strengthen brand and products and accelerates customer acquisition and loyalty.
• Advise on direct marketing processes and initiatives, including messaging strategy, sales training content, branded assets, and collaterals.
• Monitor competition, market trends, and analyze market research data to determine customer needs.

Qualifications

• Degree/Diploma in Marketing from a recognized institution
• Ability to develop and implement strategies.
• Minimum of 3 years relevant experience; retail experience will be an advantage
• Ability to multitask
• Transparent and honest