Marketing Manager - Agribusiness at Bridge Talent Management

KEY RESPONSIBILITIES

Strategic Planning & Brand Management

• Develop and execute the annual marketing strategy and calendar aligned with corporate objectives
• Build and maintain a robust corporate brand across all product lines and market segments
• Oversee marketing budgets, ensuring cost-effectiveness and measurable return on investment (ROI)
• Conduct continuous market analysis to identify emerging trends, competitive dynamics, and growth opportunities
• Position the organization as a thought leader in the agricultural technology sector

Product Marketing & Campaign Management

• Lead new product and service launches with integrated, multi-channel marketing campaigns
• Coordinate promotional activities including trade fairs, agricultural exhibitions, and farmer field days
• Develop compelling marketing materials — brochures, digital content, demonstration videos, case studies — to support sales teams
• Collaborate closely with Sales Managers to ensure seamless alignment between marketing activities and sales targets
• Design and implement customer acquisition and retention programs
• Manage promotional calendars for seasonal agricultural cycles

Digital Marketing & Communications

• Manage and optimize the company's online presence, including website updates, SEO, and SEM strategies
• Oversee content creation and management across all social media platforms (Facebook, LinkedIn, Instagram, Twitter, YouTube)
• Drive digital engagement initiatives that support brand awareness, lead generation, and customer education
• Implement email marketing campaigns and marketing automation workflows
• Collaborate with PR agencies to manage media relations and public communications
• Monitor online reputation and respond to customer feedback across digital channels
• Analyze digital analytics to inform strategy and demonstrate campaign effectiveness

Market Research & Customer Insights

• Conduct customer surveys, focus groups, and feedback collection to refine marketing strategies
• Analyze sales performance data to measure campaign effectiveness and market penetration
• Develop customer segmentation models and buyer personas
• Maintain and leverage a comprehensive database of current and prospective customers
• Track competitor activities and provide strategic recommendations
• Generate regular market intelligence reports for senior management

Team Leadership & Collaboration

• Lead, mentor, and develop a high-performing marketing team
• Provide guidance, professional development opportunities, and performance management
• Foster a culture of creativity, innovation, and accountability
• Liaise effectively with cross-functional teams including sales, technical, operations, and finance
• Manage relationships with external vendors — advertising agencies, graphic designers, printers, digital consultants, and media houses
• Coordinate with regional teams to ensure brand consistency across markets

Requirements

Educational Requirements

• Essential: Bachelor's degree in Marketing, Business Administration, Communications, or related field
• Preferred: Master's degree in Marketing, MBA, or relevant postgraduate qualification

Professional Experience

• Minimum 6–8 years of progressive marketing experience in a senior capacity
• Industry Experience: Preferably in agribusiness, agricultural technology, FMCG, or B2B technology sectors
• Proven track record in managing integrated marketing campaigns from concept to execution
• Demonstrated experience in brand strategy development and implementation
• Strong background in digital marketing and e-commerce
• Added Advantage: Familiarity with agribusiness markets, farmer engagement, and agricultural customer segments in Kenya and East Africa

KEY SKILLS & COMPETENCIES

Strategic & Analytical

• Strategic thinking with strong business acumen
• Data-driven decision-making and analytical capabilities
• Market research and consumer insights analysis
• Budget management and financial planning

Marketing Expertise

• Brand development and positioning
• Campaign planning and execution across multiple channels
• Digital marketing proficiency (Google Ads, Meta Business Suite, LinkedIn Ads)
• Content marketing and storytelling
• CRM systems and marketing automation tools
• SEO/SEM and website analytics (Google Analytics, Search Console)

Leadership & Interpersonal

• Strong leadership and team management abilities
• Excellent communication, negotiation, and presentation skills
• Stakeholder management and relationship building
• Vendor and agency management
• Cross-functional collaboration

Personal Attributes

• Results-oriented with strong commercial focus
• Creative and innovative mindset
• Excellent planning and organizational skills
• Ability to work under pressure and meet deadlines
• Self-motivated with high level of initiative
• Adaptable to changing market dynamics

PERFORMANCE INDICATORS

• Achievement of marketing KPIs (brand awareness metrics, lead generation targets, market share growth)
• Effective budget management and demonstrated ROI on marketing expenditure
• Successful execution and impact of product launches and promotional campaigns
• Growth in customer engagement rates across digital and offline channels
• Increase in qualified leads delivered to sales teams
• Customer satisfaction and Net Promoter Score (NPS) improvements
• Website traffic growth and conversion rate optimization
• Social media following and engagement metrics
• Campaign performance against set objective