Marketing Manager at Baggins

Position Overview:

The Marketing Manager will play a critical role in shaping the presence of Baggins and its product offerings in the market. Reporting to the Business Development Manager, the Marketing Manager will be responsible for designing and executing strategic marketing initiatives that resonate with our clients and align with our business goals. The ideal candidate will work closely with the Sales Manager to ensure marketing strategies effectively drive sales and strengthen brand position.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies that elevate Baggins and its products, including Garide and GAEAT, in the local and international markets.
• Collaborate closely with the Sales Manager to create campaigns that support sales efforts and enhance customer engagement.
• Manage the end-to-end brand communication across various digital and traditional channels to ensure a consistent and impactful message.
• Organize and execute company and product-focused events, aiming to maximize exposure, generate leads, and build lasting relationships with partners and clients.
• Monitor market trends, research competitor activities, and provide insights to adapt and refine marketing tactics.
• Manage the marketing budget effectively to maximize the ROI of all initiatives and maintain high accountability for budgetary expenditure.
• Analyze and report on the performance of marketing campaigns, providing actionable recommendations for future improvement.
• Work with cross-functional teams to support product launches and ensure alignment in communication and marketing strategies.
• Foster partnerships with external agencies, influencers, and other potential collaborators to enhance the company's reach and credibility.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is preferred.
• Proven experience as a Marketing Manager or similar role, ideally in the technology or software industry.
• Demonstrated ability to design and implement successful marketing campaigns.
• Strong understanding of digital marketing concepts and best practices.
• Excellent leadership, communication, and organizational skills.
• Ability to travel as needed to support marketing efforts in various locations.
• Creative and strategic thinker with a results-oriented mindset.