Marketing Manager at Baran Telecom Networks Kenya Limited

The Marketing Manager will lead BTN’s marketing initiatives, driving brand visibility, customer engagement, and revenue growth through innovative strategies. The role demands a creative yet data-driven individual who can position BTN as a leader in the IT and telecom industry while developing strong relationships with key stakeholders.

Responsibilities:

Strategic Marketing Planning and Execution

• Develop and implement comprehensive marketing strategies to align with BTN's business objectives.
• Create annual marketing plans with a focus on IT products and telecom services.
• Conduct market analysis to identify trends, customer needs, and competitive positioning.

Brand Management

• Enhance BTN’s brand awareness and reputation in the market.
• Oversee the development of all marketing materials, including brochures, presentations, and promotional items.
• Ensure brand consistency across all marketing channels and platforms.

Digital Marketing and Content Strategy

• Manage digital marketing campaigns, including SEO, SEM, social media, and email marketing.
• Oversee content creation for blogs, posts etc to showcase BTN’s expertise in IT solutions.
• Analyze digital performance metrics and optimize campaigns for better results.

Customer Relationship Management (CRM)

• Develop targeted campaigns to improve customer acquisition, retention, and satisfaction.

Event Management and Partnerships

• Plan and execute marketing events, trade shows, and webinars.
• Collaborate with partners and stakeholders to create co-marketing opportunities.

Team Management and Collaboration

• Work closely with Sales, Product Development, and HR to align marketing efforts with overall company objectives.

Budgeting and Reporting

• Manage the marketing budget effectively, ensuring ROI for all campaigns.
• Prepare monthly, quarterly, and annual marketing performance reports for management.

Requirements 

Minimum Educational Qualifications:

• Bachelor’s degree in marketing, Business Administration, or related field

Minimum Previous Experience:

• 3+ years of experience in marketing, preferably in the IT or telecom industry.
• Proven expertise in digital marketing, branding, and content strategy.
• Strong knowledge of marketing tools and platforms (e.g., Google Analytics, CRM software, social media management tools).