Marketing Manager at Emerge Egress Consulting

Role Objective:

An established hotel seeks a Marketing Manager is responsible for a wide range of duties aimed at increasing the hotel\\\'s brand awareness, driving revenue, and attracting a target market.

Core Duties and Responsibilities

• Creating and executing comprehensive marketing plans aligned with the hotel's business objectives.
• Conducting thorough market research to identify trends, analyze competitor activities, and understand the needs and preferences of potential guests.
• Creating, managing, and tracking the marketing budget, ensuring cost-effectiveness and a strong return on investment (ROI) for all activities.
• Ensuring the hotel's brand identity, messaging, and visual style are consistent across all marketing materials and channels, from the website to social media and printed collateral.
• Managing the creation of engaging content, including photography, videos, written copy, and other promotional materials.
• Building and maintaining relationships with media outlets, influencers, travel agencies, tourism boards, and local businesses to secure positive press and create strategic partnerships. 
• Developing and executing a social media strategy, managing content calendars, engaging with followers, and monitoring performance across platforms like Facebook, Instagram, and LinkedIn.
• Actively monitoring and responding to guest reviews and feedback on platforms like TripAdvisor and Google to maintain a positive online reputation.
• Planning and managing digital advertising campaigns and collaborating with online travel agencies to optimize the hotel\\\'s online presence.
• Managing the hotel\\\'s guest database and executing email marketing campaigns to promote special offers, build customer loyalty, and drive repeat business.
• Collaboration with Sales & Revenue Teams to develop and promote special packages, promotions, and events.
• Identifying, lead generation and targeting new markets and potential clients, and assisting the sales team in securing new business.
• Planning and promoting hotel events, seasonal campaigns, and special promotions to attract new guests and increase revenue.
• Monitoring key marketing performance metrics, such as website traffic, social media engagement, and campaign effectiveness.
• Preparing and presenting regular reports to senior management on marketing performance, budget usage, and ROI, providing insights and recommendations for future strategies.
• Assisting in Recruiting, training, and supervising a marketing team.
• Ensuring clear and effective communication with all hotel departments to align marketing efforts with operational and business goals.

Key Competencies

• Top Notch Marketing skills
• Excellent communication skills
• Strong Digital Marketing skills,
• Market Intelligence
• Business Acumen Skills
• Excellent Customer Service

Job Specifications and Qualifications

• Bachelor’s Degree in Business Administration, Marketing, Communication, or a related field.
• At least 5 years work experience.
• Proven track record.