Marketing Manager - Innovations at Diageo

Purpose of Role

The Marketing Manager Innovations will lead thought leadership to execution of scalable new launches that deliver against KBL’s growth priorities.

The role will require you to:

• Strategically define the vision of LAD innovation at KBL that recruits new consumers. Understand the consumer trends and business opportunities that should inform the way KBL disrupts and shapes the future of LAD.
• Deliver set revenue and margin goals for KBL in line with business strategy.
• Lead Product Innovation: Based on consumer insights, lead the development of Concepts, Design & Communications for new brand launches & brand extensions on existing brands. Complete this through the GATE (approval) process, influencing & inspiring the organization behind your vision. Work in partnership with the Supply brand change managers and Commercialization Managers to develop and commercialize the product innovation.
• Build Purposeful Winning Brands that are built in culture to win the hearts & minds of consumers. You will need to inject your creative flair alongside to applying creative judgement to evaluate brand communication and associated content & come up with disruptive & holistic launch campaign.
• Brilliantly Deliver Integrated Execution- Writing briefs that inspire internal and external partners to create breakthrough and disruptive ideas that enable the new launches to be established in culture, drive rapid awareness, trial and achieve fame on time and within budget.
• Forge powerful partnerships- develop productive and mutually rewarding relationships with agencies, GBT, cross functional teams to enable us to achieve set goals and brand vision.
• Be Entrepreneurial: You will constantly seek new ideas and make connections to identify and turn opportunities into reality. Be imaginative.
• Project Management- You will be working on multiple projects/launches concurrently and this requires a high level of structure, rigor and self-discipline to ensure that launches take place on time.
• Demonstrate Strong team leadership. Be a brilliant leader/manager to 3 innovation managers in your team. In addition, it is critical that you can effectively influence & inspire the cross-functional project team to deliver the ambition. This means forging genuine relationships, holding tough conversations when needed & above all to be a Master of inspiring the business to the opportunity the innovation has for the business in the future.
• Performance management: Through a strong understanding of the business and the relative commercial levers required to deliver the performance ambitions you will consistently measure and intervene to make sure all new launches deliver set KPIs. Timely escalations and course correction based on judgement from the performance tracking.
• Key Relationships: EABL Kenya Executive team, Marketing team, Global brand teams, Technical and brand change team, Finance team, Consumer research team, Sales and commercial team, Procurement team, Corporate Affairs team, Supply chain team, Quality and Brand assurance team, 3rd party agencies.

Qualifications & Experience Required

• You have 10+ years of experience in consumer marketing or innovation preferably from FMCG & have a proven track record of delivering results.
• You will demonstrate enhanced strategic penetration, meticulous project management, strong marketing judgement & commercial grounding.
• You will have strong entrepreneurial flair to both identify new opportunities & navigate your project challenges through the complex business landscape.
• A great communicator, you build strong interpersonal networks within the business & can manage stakeholders in a clear concise manner..
• You are comfortable managing complexity and ambiguity with a demonstrated track record of managing an agenda of multiple priorities & stakeholders, juggling multiple projects & complex project timelines.
• Line management & leadership. Leading, inspiring & coaching cross functional team members and 3rd party agencies.
• Educated to Graduate level in a business-related field.