Marketing Manager at Kempinski Hotels

Description

• The Overall scope of the Marketing Manager is developing and implementing comprehensive marketing strategies to promote Villa Rosa Kempinski and Olare Mara Kempinski, drive occupancy, Food and beverage outlets and enhance hotel/camp brand visibility. The role requires a dynamic individual with a strong background in-offline marketing and communication, digital marketing, branding and event project management.

Key Responsibilities

• Utilizing social media platforms to create and share compelling content, engage with the audience, and build a strong online community.
• Upholding and enhancing the hotel's brand image through consistent messaging and visual identity across all marketing channels.
• Collaborating with graphic designers to create marketing collateral, including brochures, advertisements, and promotional materials.
• Developing and managing the annual marketing budget and communication plan, ensuring optimal allocation of resources to achieve strategic objectives
• Collaborating with PR agencies to develop and implement public relations strategies that enhance the hotel's image and visibility, ensuring clear communication of goals, expectations, and timelines. Acting as hotel representative for media related enquiries.
• Developing and maintaining relationships with key clients and outside contacts.
• Developing and executing digital marketing campaigns to increase online visibility and drive direct bookings.
• Preparing regular reports on the effectiveness of marketing campaigns and make data-driven recommendations for improvement.
• Create, coordinate and maintain giveaways and collateral.
• Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo).
• Ensure content and photography of 3rd party websites is maintained.
• Ensure compliance with Corporate Identity guidelines.
• Act as brand custodian for hotel and Kempinski brand.
• Ensure all creatives are reviewed and approved by Corporate Marketing in a timely manner before advertising agency or printer proceeds.
• Attend to and deliver all requirements of Corporate Marketing within the given deadlines.
• Maintain updates of Corporate Marketing guidelines and inform colleagues.
• Contribute to my.kempinski to share best Marketing practices, the best practices can be collateral, successful promotions, outlet launches etc., this provides a channel for inter-hotel learning and also creates motivation.
• Conduct competition checks, benchmarking and follow up on market trends on a regular basis.
• Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.
• Take part in sales and marketing training programs.
• Keep up to date with the latest developments in the hotel including all activities, promotions, rates of the hotel.

Skills, Knowledge and Expertise

• At least five years experience in a similar position preferably working with a Hotel chain
• Bachelors degree in marketing or related discipline
• Experience in digital marketing
• Ability to lead through collaboration, networking and influence
• A passion for marketing and branding
• Strong communication and people skills