Marketing Manager at Mini Group

Key Duties/Responsibilities:

Marketing Strategy & Execution:

• Develop and implement integrated marketing plans and campaigns aligned with company objectives.
• Manage promotional activities including in-store activations, influencer partnerships, live events, and digital marketing.

Brand Management:

• Ensure brand consistency across all touchpoints and marketing channels.
• Collaborate with Sales and Procurement teams to align promotions and supplier support.

Market Analysis & Insights:

• Conduct market research and competitor analysis to identify trends and opportunities.
• Use data and analytics to measure campaign effectiveness and guide decision-making.

Budget Management:

• Manage and report on marketing budgets and resource allocations.
• Ensure cost-effective execution of all campaigns.

Team Leadership:

• Lead and mentor the marketing team by setting objectives and supporting growth.
• Collaborate with Sales, Procurement, and Operations for aligned execution.

Digital & Social Media:

• Oversee social media strategy, digital advertising, and other online engagement initiatives.
• Enhance online brand visibility and customer interaction.

Events & Partnerships:

• Coordinate exhibitions, brand activations, sponsorships, and partnership campaigns.
• Manage relationships with influencers, media outlets, and marketing agencies.

Reporting & Documentation:

• Prepare marketing performance reports and maintain records of campaign activities.
• Track market trends and internal KPIs to support continuous improvement.

Key Outputs/Deliverables/KPIs (including but not limited to):

• Strategic marketing plans aligned with company goals.
• ROI-based reporting on marketing campaigns and spend.
• Increased brand awareness, customer engagement, and sales growth.
• Well-documented marketing activities and results.
• Efficient cross-functional collaboration with Sales, Procurement, and Operations.
• Team growth and development within the marketing department.

Academic and Professional Qualifications & Experience Required:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing leadership roles, ideally within FMCG.
• Strong background in both traditional and digital marketing.
• Proficiency in data analytics, social media, and content management tools.
• Experience in team leadership, campaign execution, and stakeholder engagement.