Marketing Manager at Nomad Africa

As the Marketing Manager, you will be a commercially minded, strategic thinker excited to supercharge growth. Reporting directly to the CEO, you will have experience at a senior level, but also humble enough to get your hands dirty. We are still in the start-up phase, there is plenty of opportunity to get involved and be part of Nomad’s success.

Key Responsibilities:

• Grow Nomad Africa's Community across all channels and set a marketing strategy in collaboration with Head of Content
• Develop and execute a paid media strategy including creating a media plan, compiling a chase list, and implementing a comprehensive performance reporting system
• Drive and monitor website conversions, carefully tracking our performance and strategising ways of improvement
• Identify and outreach to key partners that build brand awareness
• Work with the content team to drive repeat and referral business through our club
• Bring valuable insights into audience preferences, competitive dynamics, and market trends.

Key Skills:

• Hold a bachelor’s degree in marketing or a related field
• At least 5 years of previous experience in paid marketing
• Expertise across social media, Google Ads, email marketing, SEO and PPC, and proficiency in data analysis tools such as Google Analytics.
• A proven track record of successful marketing campaigns with demonstrated ROI
• Hands-on experience in handling marketing budgets and forecasting/reporting results
• Ideally some experience in PR & Travel Industry
• Excellent organisational and time management skills
• Strategic thinker with great analytical skills
• A positive attitude and collaborative nature
• Familiarity with the travel industry would be a significant advantage,
• Endless energy and the ability to just get work done
• Work in a fast-paced, start up environment
• Is friendly, sociable, and diplomatic