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  • Posted: Dec 2, 2024
    Deadline: Not specified
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    Nomad Africa is the publisher of Nomad Magazine, East Africa's premier travel magazine, aimed at a new breed of traveller seeking inspiration on places to go and things to do.
    Read more about this company

     

    Marketing Manager

    As the Marketing Manager, you will be a commercially minded, strategic thinker excited to supercharge growth. Reporting directly to the CEO, you will have experience at a senior level, but also humble enough to get your hands dirty. We are still in the start-up phase, there is plenty of opportunity to get involved and be part of Nomad’s success.

    Key Responsibilities:

    • Grow Nomad Africa's Community across all channels and set a marketing strategy in collaboration with Head of Content
    • Develop and execute a paid media strategy including creating a media plan, compiling a chase list, and implementing a comprehensive performance reporting system
    • Drive and monitor website conversions, carefully tracking our performance and strategising ways of improvement
    • Identify and outreach to key partners that build brand awareness
    • Work with the content team to drive repeat and referral business through our club
    • Bring valuable insights into audience preferences, competitive dynamics, and market trends.

    Key Skills:

    • Hold a bachelor’s degree in marketing or a related field
    • At least 5 years of previous experience in paid marketing
    • Expertise across social media, Google Ads, email marketing, SEO and PPC, and proficiency in data analysis tools such as Google Analytics.
    • A proven track record of successful marketing campaigns with demonstrated ROI
    • Hands-on experience in handling marketing budgets and forecasting/reporting results
    • Ideally some experience in PR & Travel Industry
    • Excellent organisational and time management skills
    • Strategic thinker with great analytical skills
    • A positive attitude and collaborative nature
    • Familiarity with the travel industry would be a significant advantage,
    • Endless energy and the ability to just get work done
    • Work in a fast-paced, start up environment
    • Is friendly, sociable, and diplomatic

    go to method of application »

    Content Developer

    The Role:

    As the Content Developer, you will report directly to the Head of Content, and you will be responsible for creating and curating content in line with our editorial calendars, executing on strategies created to grow our domestic and international audiences, and reinforcing our identity as a premium travel agency and club. Your role involves researching monthly themes and product highlights, writing copy for social media, blog, and email content, and selecting images and videos from our content bank to capture each theme's appeal. When needed, you’ll brief our in-house creative team to develop additional assets.

    Additionally, you’ll focus on building our community of travel enthusiasts by scouting new brands, events, travel partners, and influencers across East Africa, identifying partnership opportunities. As part of community management, you’ll manage the social channels making sure you’re commenting on other KOLs' profiles, and replying to any one of our followers’ comments.

    You’re a creative thinker, excited by collaboration and staying on top of emerging trends and events. You will love researching and writing about new travel destinations and experiences, have expertise across social media, and email marketing, and have the confidence to interact with external stakeholders.

    Key Responsibilities:

    • Curate and research our content themes and ensure engaging, accurate and targeted copy across all channels
    • Find interesting stories to write about in our Destination Guides
    • Manage the editorial calendar
    • Curate the image and video selection for all channels
    • Keep up-to-date with social media trends, travel and lifestyle news and provide monthly reports and recommendations to the team
    • Grow our community of contributors and influencers
    • Research industry insights for LinkedIn

    Key Skills:

    • You will hold a bachelor’s degree in marketing or a related field
    • At least 3 years of experience in the travel/ tourism industry
    • Experience managing/growing digital communities
    • Excellent copywriting skills
    • Excellent organisational and time management skills
    • An experience of, and love for, travel and tourism in Africa
    • A positive attitude and collaborative nature
    • Endless energy and the ability to just get work done
    • Work in a fast-paced environment
    • Is friendly, sociable, and diplomatic

    Method of Application

    Use the link(s) below to apply on company website.

     

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