Marketing Officer at Africa Nazarene University (ANU)

JOB REF: ANU/MKT/02/02/25

Job Purpose:
Responsible for driving business growth, sustainability and profitability by researching market conditions, producing marketing materials, creating a marketing campaign and managing sales pitches for prospective students.

Key Duties and Responsibilities:

• Support development and implementation of marketing and business development strategy
• Implement digital marketing strategies, campaigns and content
• Create tools and materials to deliver on the marketing and business development strategy e.g. proposals, pitches, videos, letters, posters, brochures
• Measure and report performance of marketing campaigns and assess against departmental goals. Provide recommendations on the same
• Use data from web tracking tools like Google Analytics to check the effectiveness of marketing campaigns
• Daily maintenance and upkeep of company website in conjunction with IT department
• Visit existing and potential students/ clients to drive business growth
• Create advertising and publicity campaign strategies and content that are informed by a deep understanding of the business, programs and target audience
• Use techniques like Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to track, drive website traffic and acquire leads/customers
• Publish videos and photography on company website and blogs
• Review produced artwork in readiness for execution in selected platforms
• Negotiate and agree with media houses on the most appropriate media spaces and rates
• Develop measurement tools for marketing research and intelligence. Manage projects from inception through presentations, supporting roll out of customized surveys/ discussion guides/ screeners, analyzing data, interpreting results and providing actionable insights
• Develop customer survey tools, roll out, and analysis of results
• Monitor customer feedback to improve customer experience across every touch point, develop innovative ideas and action plans to help in enhancing customer service
• Study the market to identify customer needs, target groups and demographic segments, position of the University in the market, effectiveness of product delivery channels
• Monitor competitors’ behaviour including strategic direction, market share, growth and plans
• Provide key input in the design of the organization brand manual
• Organize college fairs, tours, and other student attraction programs on-campus

Academic and Professional Requirements:

• Bachelor’s degree in a relevant field
• Minimum of three (3) years of relevant experience.
• Relevant professional qualification.
• Member of a relevant professional body.

Skills and Competencies:

• Interpersonal skills
• Communication skills
• Organizing and time management skills
• Team player
• Detail oriented