Marketing Officer at Kenya Institute of Management (KIM)

KEY RESPONSIBILITIES

• Formulate and execute of marketing plans in liaison with Unit Managers and other Functional Heads.
• Timely development, processing and dispatch of marketing materials such as brochures, flyers, posters and card to the user units.
• Generate live leads and make follow ups to be able to convert them into business
• Implement Institute’s marketing policy at the user Unit to ensure total compliance
• Oversee creation of advertisement and marketing materials to promote KIM products
• Participate in evaluation of marketing activities to measure its effectiveness.
• Coordinate internal marketing activity schedules to avoid overlap o and ensure proper planning and facilitation
• Lead implementation of Go-To market campaigns to reach the target market in a timely manner and ensure quicker return on investment (RoI).
• Prepare monthly marketing reports on all marketing activities that have been implemented and keep records of the same
• Prepare marketing budgets in consultation with Heads of Functions and Regional Managers.
• Develop and implement plans aimed at strengthening relationships with the media organisations to ensure the most effective messaging and positioning of the KIM Brand.
• Undertake marketing activities using digital platforms such as websites, Facebook, twitter, LinkedIn, Instagram, Google ad and provide social media performance monitoring reports to enhance planning for future -marketing activities.

KEY PERFORMANCE INDICATORS

• Increase brand loyalty and equity
• Greater brand visibility
• Compliance top budget provision
• Compliance to Institute policies and Procedures
• Number of linkages created that can lead to business

COMPETENCIES

Technical

• Computer Literacy
• Enterprise Resource Planning(ERP)
• Customer Care skills
• Public Relations
• Report writing
• Networking skills
• Business Development skills
• Marketing skills

KNOWLEDGE & EXPEREINCE REQUIRED

• Bachelor Degree in Marketing or related field.
• Three (3) years of relevant work experience in the service industry.