Marketing Operations Manager at Kenya Wine Agencies Limited (KWAL)

Job Purpose

The Marketing Operations Manager is responsible for leading the implementation of consumer & trade activities in line with the agreed cycle plan and marketing strategy. This role acts as an interface between the Brand and Sales team to ensure alignment in terms of defining and implementing brand and trade activities.

Responsibilities and Accountabilities

• In collaboration with the Marketing Manager, drive the planning of the 12month rolling marketing cycle plan ensuring that the activities and allocated marketing spend are aligned to the marketing strategy.
• Ensure that activities are implemented and evaluated on time as stipulated in the cycle plan to ensure that marketing objectives are achieved. Ensure all activities are in line with market regulation.
• Working with the Brand team oversee the execution of sales and marketing materials including brochures, advertisements, sales tools, mobile applications, websites, value-added services, and social media programs that generate leads and facilitate the selling process while being consistent with the branding strategy
• Provide appropriate support to the Sales team (NSM/ Trade Development Manager/ Territory sales Managers) to develop trade activities that are aligned to the delivery of business objectives.
• Drive productivity through efficiency and effective use of allocated Marketing budgets through quality execution of cycle activities.
• Develop with the brand team innovative ways of activating consumer touch points and trade point of sale touch points.
• Proactively manage key external and internal stakeholders to drive delivery of cycle activities OTIF. Ensure effective communication of cycle activities across all key stakeholders. 
• Support the head of department in managing the human capital in the section through day to day supervision, performance management, training needs assessment and overall staff motivation.

Minimum Requirements

• A Bachelor’s degree in a business related field.
• A least five (5) years’ experience in marketing operations/ marketing & sales in a similar organisation.
• Practical experience in use of MS packages and ERP systems.

Competencies/Attributes

• A creative mind with a drive for execution of ideas and concepts for the benefit of the organisation.
• Developed project and event management skills.
• Self-starter able to work well within the team environment.
• Ability to work well under pressure in a fast paced, demanding environment.
• Proficient in the following computer software applications: Microsoft Office.
• Ability to effectively communicate both internally and externally.
• High level of integrity.