Marketing & Portfolio Lead - EASA at Syngenta

Role purpose

• Builds market intelligence to enable the development & implementation of innovative business models which will include greater grower and retailer proximity.
• Work with Portfolio Lead on evaluating portfolio performance, simplifying our offer, ensuring fit with market needs & identifying critical gaps that need to be filled
• Ensure EASA Portfolio lead collaborates well with AME Portfolio managers in the PDC cycle process, ensuring that opportunities and needs are highlighted to Cluster portfolio Lead & Territory Marketing Team and timely feedback on business cases.
• Drive creation and implementation of the brand plans & strategies (market analysis, price, positioning)
• Ensure connection of marketing team with all other teams (CPD, Regulatory, Sales, Comm Ops, and P&S) to deliver NPIs on time and in full
• Lead the development and sustenance of an efficient and effective customer marketing team that drives excellence in customer segmentation & campaign execution to achieve objectives
• Implement processes to measure effectiveness of campaign and marketing efforts

Accountabilities

• Key member of the BA LT bringing a grower centric view / perspective & ensuring decisions are aligned with the marketing strategy
• To lead the development of an effective commercial unit Marketing function
• To drive key marketing processes with special attention to campaign, portfolio management & iPLAN
• To lead the conversion of crop solutions into appropriate offers delivered through campaigns
• Working with Sales Manager & Commercial Ops to ensure effective value pricing is carried out and that appropriate commercial terms are implemented to deliver on budget & GTM objectives
• Delivers market plans and analysis to support budgeting and strategic reviews.
• Gather customer & market insights to enable effective GTM implementation, inform campaign designs to increase customer conversion to the Syngenta product range
• Lead grower, channel & value chain segmentation process.
• Define marketing communications strategy (e.g., media mix, budget allocation across services, etc.)
• Prioritise campaigns and resource allocation in line with the strategy & oversee their execution. Plan budgets according to strategy and opportunity, ensuring marketing spend remains with agreed limits.
• Review campaign effectiveness, during & post season, against objectives by utilising Salesforce.com as a key tool for monitoring and improving effectiveness.
• Ensure delivery of grower and channel value proposition through the creation of offers incl. incentives in line with GTM.
• Analyse customer insights, customer trends, market analysis and market best practices to build successful strategies
• Ensure timely and effective preparation of the Kenya Topical reviews and budget presentations.
• Lead the execution of marketing programs from start to finish, leveraging internal support & driving collaboration

Qualifications

Knowledge, experience & capabilities

Critical experience & knowledge

• Country product/crop management
• Internal experience of the agri-business sector in Marketing, Sales and Strategy
• Strong agronomy knowledge
• Experience in campaign development and management
• Background in business management
• Proficiency in digital marketing and management