Marketing PR & Events Officer at Corporate Staffing

Key Responsibilities

• Develop marketing plans that incorporate traditional and online marketing techniques to reach target audiences
• Managing the implementation of marketing campaigns by creating ads, brochures, flyers, social media posts, and other promotional materials
• Developing new products or services based on current trends in the industry
• Analyzing competitive products or services to identify potential areas for improvement or change in order to gain market share
• Coordinating publicity events such as trade shows, community events, or social gatherings where potential customers can get acquainted with the brand
• Developing advertising strategies, such as print ads or commercials, that promote products or services to a specific audience
• Planning strategies for making a company or product recognizable in the marketplace
• Developing an effective online presence for a brand through websites, blogs, social media channels, and other online platforms
• Measuring the success of marketing campaigns by analyzing sales figures, customer feedback, and any other factors that indicate whether objectives were met
• Overseeing all marketing activities related to advertisement and sales promotion
• Analyzing the market to identify the target audience and current market trends
• Occasionally assessing [the product/service] to determine if any adjustments are needed to match customers’ demands statistics
• Ensuring a positive public image and consistent media coverage of our company’s initiatives/programs/actions and objectives
• Responding to media inquiries for information release
• Building impactful public relations strategies that shape the public perception of our organization
• Maintaining strong connections with media representatives

Key Skills & Requirements

• Bachelor’s degree in a relevant field—Marketing, Public Relations, Communications, Journalism, or similar
• 4+ years of experience in marketing or public relations managerial roles
• Outstanding analytical skills—being able to foresee challenges and come up with solutions
• In-depth understanding of social media
• First-class written and spoken communication
• Budget management skills
• Track record in Marketing, Product Development.
• Excellent understanding of Strategy and Communication.
• Proficient in Microsoft Office and project management software