Merchandiser at Mini Group

Position Summary

• Reporting to the Sales Representative – Key Accounts, the Merchandiser will be responsible for driving product sales, executing route plans, maintaining product visibility, monitoring stock levels, supporting outlet coverage, and ensuring compliance with merchandising and sales standards.
• The successful candidate will play a key role in supporting sales growth, customer satisfaction, product freshness, market intelligence, and achievement of the company’s sales objectives.

Key Duties & Responsibilities

Sales Target Achievement

• Achieve allocated daily, weekly, and monthly sales targets within the assigned territory.

Merchandising & Product Visibility

• Promote, merchandise, and sell company products to assigned retail outlets in line with approved sales and merchandising standards.

Route Plan Execution

• Execute approved route plans to ensure effective outlet coverage and optimal product distribution.

Stock Monitoring & Product Rotation

• Monitor stock levels, maintain accurate product inventory, ensure adequate stock availability, and support proper product rotation at assigned outlets.

Pricing Compliance

• Verify and maintain correct pricing of company products and promptly report any pricing discrepancies.

Shelf Presentation & Planogram Compliance

• Maintain high standards of product visibility, shelf presentation, cleanliness, and proper product placement in line with company guidelines and approved category planograms.

Business Growth

• Identify and develop new business opportunities to expand market coverage and increase sales within the assigned territory.

Customer Relationship Management

• Build and maintain positive working relationships with customers to enhance customer satisfaction and business growth.

Reporting & Documentation

• Prepare and submit accurate daily field execution reports and other required sales documentation within stipulated timelines.

Market Intelligence

• Monitor competitor activities, pricing, promotions, product availability, merchandising practices, and market trends, and provide timely feedback to management.

Compliance & Asset Protection

• Comply with company sales policies, operational procedures, health and safety requirements, and the company’s Code of Conduct. Safeguard company products, merchandising materials, equipment, and other assets entrusted to your custody.

Key Deliverables

• Achievement of sales targets.
• Outlet coverage as per route plan.
• Product availability and on-shelf availability.
• Merchandising compliance.
• Stock freshness and minimal product expiries.
• New outlet acquisition.
• Timely and accurate reporting.
• Customer satisfaction.
• Market intelligence and competitor feedback.

Qualifications & Experience

• KCSE Certificate.
• Certificate or Diploma in Sales, Marketing, Business Administration, or a related field will be an added advantage.
• At least one year of experience in merchandising, sales, retail operations, or FMCG distribution is preferred.

Key Skills & Competencies

• Good selling and negotiation skills.
• Customer relationship management skills.
• Merchandising and product display skills.
• Stock management and inventory control skills.
• Basic report writing skills.
• Good communication and interpersonal skills.
• Ability to work independently with minimal supervision.
• Basic computer literacy and ability to use mobile sales applications.