National Sales Manager at Haco Industries Kenya Limited

This role reports to the Sales Director and is based in Nairobi. This is a great opportunity for an established FMCG established sales professional who is passionate about driving exceptional business results; maintaining and strengthening commercial relationships and who cherishes monitoring and motivating teams to do their very best.

The role-holder will lead the Kenya sales agenda by strengthening commercial relationships within general trade, modern trade and HORECA.

 Duties and Responsibilities

• Develop and direct implementation of business strategies and plans to achieve the agreed revenue objectives, profitability and volume goals for the country, consistent with overall sales strategy.
• Lead and focus the country sales team and third-party agency teams towards instilling high performance culture.
• Motivating and daily monitoring of the company and third party sales teams using SFA system to ensure they are focused on delivering the set business objectives.
• Take leadership in ensuring timely, accurate and commercially viable sales decisions are made in consultation with all stakeholders.
• Drive high levels of stakeholder’s engagement within the general trade, modern trade and HORECA channels.
• Identifying and escalating to the management the opportunities and challenges the various shareholders are facing and lobbying for support.
• Develop and implement annual calendar of trade interventions and ensure that Returns on Investment are realized.
• In liaison with key stakeholders develop revenue forecasts and ensure they are realized.
• Plan and ensure that the senior management teams meet on regular basis with the key customers and participate in various initiatives and partnerships
• Lead the development and implementation of the Joint Business Plans.
• Proactively identify new business opportunities and lead their onboarding to ensure they know the company’s expectations and that they are well supported.
• Develop the competence and commitment of sales teams through effective training, guidance and support.
• Keep abreast of the market, trade and competitor activities and implement appropriate strategies.

The Person

• Minimum of a bachelor’s degree in a business-related field.
• 10 years’ managerial experience within sales function in FMCG with proven track record of high performance.
• Tangible experience in General and Modern trade is a key requirement for the role.
• Strong ability to manage country sales teams.
• Demonstrates empathy, agility and resilience.
• Possess good presentation and networking skills
• Analytical and proven problem-solving skills.
• Strong leadership and interpersonal skills
• Strategic thinker with a focus on driving business results.