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  • Posted: Feb 2, 2021
    Deadline: Feb 5, 2021
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    Melvin Marsh International is a Kenyan based family business that first begun with the production of Kenya first free-flowing salt- Melvins Flow salt, in 1995. Soon after, Kenya’s first flavored teas were launched under our renowned brand - Melvins Teas.
    Read more about this company


    New Product Development Officer

    Department: Production

    Position reports to: Quality Control/ Tea Master

    Job Purpose Summary: The purpose of this role is to assist with the end to end coordination of the new product development, enhancing/improving the already existing products, introduction of the new product to the market, gathering customer feedback to enhance the products and monitoring their consumption in the market.


    • End to end coordination of new product development processes
    • Foster cross departmental liaison in the new product development process
    • Enhance go to market lead times for new products

    Key Responsibilities And Accountabilities

    • Idea generation; tasked with creating and tracking ideas in new product development e.g. new product lines, product line extensions, repositioning, cost reduction measures and improving/ revising existing products.
    • Conduct market research for the new product creation process through;
    • Monitoring and forecasting marketing and sales trends
    • Measuring the effectiveness of marketing programs and strategies
    • Devising and evaluating methods for collecting data, such as surveys, questionnaires, opinion polls and data analysis.
    • Gathering data on consumers, competitors, and market conditions
    • Analyzing data using statistical software
    • Interpreting complex data and findings into understandable tables, graphs, and written reports
    • Preparing reports and present results to clients and management
    • Prototypes development for all product categories where improvements will be derived from such prototypes
    • Feasibility analysis/Concept testing through different methods such as surveys (and sometimes qualitative methods) to evaluate consumer acceptance of a new product idea prior to the introduction of a product to the market.
    • Conduct market testing which involves identifying the characteristics that are most important to our customers and test those attributes, repeatedly.
    • Liaise with focus groups to collect feedback from the customers in product features
    • Commercializing the new products through coordinating promotions and product launches
    • Assist in New Product Development, risk assessment, management and mitigation activities.
    • Implement process improvements to achieve product quality and productivity.
    • Schedule team meetings to discuss about product issues and ideas.
    • Perform product inspections to identify and rectify any defects.
    • Participate in designing activities and supplier visits to monitor the designing
    • Working with cross functional teams to support NPD processes e.g product launches, analyzing sales reports for decision making

    Knowledge, Skills And ExperiencePerson Specifications

    • Bachelor of Degree in Food science
    • At least 3 years’ relevant experience in an F.M.C.G company.
    • Strong knowledge/understanding of consumer industry and behavior, market dynamics and requirements
    • Experienced in analyzing large amounts of data and consumer trends
    • Ability to think critically and creatively
    • Working knowledge of Microsoft office applications
    • Strong business acumen
    • Excellent coordination and people skills
    • Strong interpersonal, communication, organization and follow-through skills
    • A passionate, self-motivated, energetic, creative and enthusiastic team play who is change oriented
    • Build trust, drive execution, foster innovation, focus on customer, solve problems creatively and demonstrate high integrity
    • Proactively establish and maintain effective working team relationship with all support departments
    • Must thrive on challenge

    Key Success Factors

    • Excellent Data Analysis
    • Effective market and consumer behavior research
    • End to end coordination of NPD process stages
    • Self-starter and can work under minimal supervision

    Method of Application

    You can apply via: before Friday 5th February 2021

    Note: Due to overwhelming applications, we will only be able to revert to successful candidates.

  • Send your application

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