Nightlife Sales & Brand Activation Executive (110k) at Sheer Logic

About the Role

• Our client, a leading player in the beverage sector, is seeking a dynamic, commercially driven and outgoing Nightlife Sales & Brand Activation Executive to drive sales growth, strengthen brand presence and build strategic relationships within the nightlife and hospitality industry.
• The successful candidate will engage with premium bars, nightclubs, cocktail lounges and entertainment venues, executing impactful brand activations, driving product visibility and identifying opportunities to increase sales and market share.
• The role requires regular engagement with nightlife and hospitality establishments during evening hours and weekends. The successful candidate should be comfortable with non-traditional working hours and flexible daytime administrative and reporting responsibilities.
• This role is suited to an energetic professional who thrives in a fast-paced environment, enjoys networking and is comfortable working during evening hours and weekends, with flexibility for daytime administrative responsibilities.

Responsibilities

Sales Growth & Account Management

• Develop and maintain strong relationships with premium bars, nightclubs, cocktail lounges and other relevant hospitality establishments.
• Identify new business opportunities and drive sales growth within the assigned territory.
• Secure product listings on beverage menus, premium product placements and strategic partnerships with hospitality venues.
• Negotiate commercial arrangements that support sales performance and brand visibility.
• Drive achievement of sales volume and other assigned commercial targets.

Brand Activation & Consumer Engagement

• Plan and execute brand activations, product sampling, tastings, masterclasses and promotional events.
• Coordinate and monitor promotional activities to maximise consumer engagement and product trial.
• Ensure effective merchandising, brand visibility and adherence to brand guidelines at partner venues.
• Build brand awareness and strengthen consumer affinity through innovative engagement initiatives.

Product Education & Stakeholder Engagement

• Educate bartenders, mixologists, hospitality teams and other relevant stakeholders on product knowledge, serving techniques and upselling opportunities.
• Build relationships with venue owners, managers, influencers and other industry stakeholders to support brand growth.
• Encourage effective product recommendations and premium beverage experiences within partner establishments.

Market Intelligence & Reporting

• Monitor competitor activities, pricing, promotional campaigns and emerging consumer trends within the nightlife sector.
• Identify new venues, market opportunities and changing consumer preferences.
• Prepare regular reports on sales performance, brand activations, market insights and key performance indicators.
• Maintain accurate records of activities, budgets, inventory and activation outcomes using the relevant company systems.

Experience

• A diploma or bachelor’s degree in Sales and Marketing, Business Administration, Hospitality Management or a related field is an added advantage.
• At least 2–3 years of relevant experience in FMCG sales, alcoholic beverage promotions, brand activation or premium hospitality.
• Experience working with bars, nightclubs, restaurants, hotels or other on-trade accounts will be highly advantageous.
• Good understanding of the beer, spirits and ready-to-drink (RTD) beverage categories.
• Demonstrated ability to build relationships, negotiate commercial arrangements and influence purchasing decisions.
• Strong communication, networking, presentation and interpersonal skills.
• A commercially minded individual with an understanding of sales targets, product placement and brand performance.
• Good organisational and administrative skills, including the ability to prepare reports and track performance indicators.
• Proficiency in standard office applications and sales reporting tools.
• Relevant beverage or spirits certifications, such as WSET, are an added advantage.