PR and Advertising Officer at Equity Bank Kenya

Reports to: Associate Director, Communication and PR

Job Responsibilities/ Accountabilities

• Researching, writing and distributing press releases to targeted media
• Collating and analyzing media coverage
• Writing and editing in-house magazines, supplements/advertorials, case studies, speeches, articles and financial reports
• Devising and coordinating photo opportunities, organizing events including press conferences, investor briefings, AGMs, press tours and other forums
• Coordinate sponsorships and promotional activities involving the Bank
• Manage promotional items for the company
• Maintaining and updating information on the organization's website
• O­ffer support to the branches, departments and subsidiaries in regards to marketing, promotion and communication requirements
• Interface with all Equity Bank teams and offices to optimize event and associated campaign’s effectiveness.
• Liaising with the retained  Agency to follow up on execution of tasks
• Ensure timely execution and production of key deliverables
• Manage vendor contracts; exercise diligence in tracking expenses to meet expense/ budget goals
• Liaise with service providers to ensure proper preparation and execution of events including brand visibility in such events through branding opportunities
• Monitor vendor performance by ensuring alignment with market value for services rendered.

Desired Competencies

• Good negotiation skills
• Excellent communication, organizational and interpersonal skills
• Strong analytical ability
• Able to work well with minimum supervision
• Flexible, ability to identify and resolve problems quickly
• Creative thinker and fast learner, ability to communicate ideas effectively
• Team player
• Computer proficiency

Requirements

• University degree in Communications, PR, Journalism or business related field
• Professional training in Marketing or Public Relations
• Over 3 years’ relevant experience in Public Relations, marketing or event management