PR & Marketing Manager at Accor

Job Description

We are looking for a PR & Marketing Manager who will be responsible for implementing, and executing strategic marketing plans to attract potential guests and retain existing ones as well as management of collateral, special events/promotions, social media, and advertising. This position reports to the Director of Sales & Marketing.

Key responsibilities:

Strategic Planning & Organizing

• Partner with the General Manager, Director of Sales and Marketing and area office to implement annual marketing and communications plans, aligning activities with department budgets, ROI targets and wider business objectives.
• Monitor industry, cultural, and travel trends; conduct competitive analyses; and translate insights into actionable strategies.
• Develop a public relations program for the hotel based on its marketing goals.
• Continuously track industry, cultural and travel trends; conduct competitive scans; synthesize insights to shape positioning and identify opportunity areas.
• Ensure all strategic initiatives and plans are aligned with Accor Group and the Accor Regional Office head of function, maintaining guidelines and corporate objectives.
• Drive the property’s participation in relevant industry awards, tracking submissions and integrating award outcomes into KPI reporting.

Brand Identity & Communications Messaging

• Develop, safeguard and implement brand guidelines, ensuring consistency across all touchpoints including signage, collateral, guest experiences, and on-property events.
• Craft compelling brand narratives and segment-specific messaging that differentiate the hotel for both B2B (corporate, trade, MICE) and B2C (leisure, lifestyle) audiences.
• Engage and manage creative, production, and PR agencies, defining scopes, timelines and budgets to deliver high-impact materials aligned with brand standards.
• Adapt global and regional brand campaigns, preserving core messaging while ensuring local relevance.
• Oversee the creation and maintenance of visual assets (photography, videography, graphics) to support marketing and PR campaigns with consistent visual identity.
• Manage sponsorships, activations and on-property experiences from concept through execution to maximize guest engagement and media visibility.
•  Maintain awareness of on-property initiatives, special programs and events to support timely and relevant marketing content and service delivery.
• Monitor key industry trends, competitor strategies and consumer behaviour to inform proactive marketing decisions.
• Develop hotel gifts and media giveaways.

Public Relations & Media Relations

• Develop and execute a strategic annual PR and media plan with clearly defined KPIs, encompassing F&B, rooms, spa, leisure, and MICE segments.
• Cultivate strong relationships with local, regional, and international media (print, digital, broadcast), acting as the hotel’s key media liaison to secure high-value coverage.
• Maintain a comprehensive media kit, including hotel fact sheets, executive bios, high-resolution imagery and updated brand content for ongoing outreach.
• Tailor PR activations for B2B and B2C audiences, leveraging relevant platforms, messaging and engagement strategies.
•  Manage media inquiries, interviews, crisis communications, and reputation management.
• Plan, host and manage press events, press visits and media familiarization trips to drive hotel exposure and generate editorial coverage.
• Draft news releases, feature articles and executive statements to amplify brand storytelling and hotel milestones.
• Maintain accurate and up-to-date media databases, mailing lists
• Conduct daily media monitoring and maintain clipping files, to monitor coverage, guide future planning; share summaries with the Director of Sales & Marketing, relevant departments, and corporate PR.
• Act as the hotel’s media liaison by managing crisis communications, promoting positive coverage and mitigating negative publicity.
• Create a positive hotel image in every interaction with internal and external customers.

Campaign Development & Execution

• Develop multi-channel marketing campaigns to promote rooms, F&B, spa, MICE and loyalty programs to amplify brand, engage target audiences and support revenue goals.
• Integrate sponsorship and media partnerships into PR to maximize visibility and strategic value. 
• Manage the full lifecycle of brand activations, events, sponsorships and on-property experiences ensuring creative excellence and media interest.
• Monitor performance metrics and customer insights to optimize campaign targeting, messaging, and results.
• Ensure sustainability and CSR initiatives are embedded in marketing narratives where applicable.

Agency & Partner Management

• Manage the nominated creative agencies and PR/communications agencies (where applicable) to maximize brand and hotel awareness.
• Establish and grow strategic marketing partnerships with local and regional brands to enhance awareness, drive traffic and add experiential value.
• Coordinate hotel participation in cross-promotions, tourism board campaigns, destination events, and lifestyle collaboration

Financial & Performance Management

• Develop the annual marketing plan in conjunction with commercial and operational departments, detailing activities for the year, focused on meeting organizational objectives.
• Establish and evaluate performance indicators for all marketing activities, using data to drive optimization and decision-making.
• Track marketing and communications spending and campaign performance against budget and KPIs; report results and insights to Director of Sales & Marketing, General Manager and Commercial leadership.

Operations

• Foster a creative, agile environment and collaborate seamlessly with Sales, F&B, Spa, Rooms, Events, and Guest Experience teams.
• Participate in business planning, commercial meetings, and operational briefings to align marketing with hotel objectives.
• Collaborate with loyalty, CRM, and digital teams at property to support Accor regional initiatives.
• Support T&C in managing the hotel’s LinkedIn presence, amplifying media coverage, PR highlights, and executive thought leadership.

Administration

• Organize and maintain an up-to-date archive of all marketing materials, photo and video assets, media coverage, and key reports.
• Prepare and distribute monthly marketing and PR activity calendars, media schedules, and detailed campaign performance reports.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field. 
• 5+ years of progressive marketing and PR experience with at least 2 years in a leadership role, preferably within the hospitality sector.
• Strong command of brand communication tools and platforms. Experience in media relations, press release writing, event planning, content creation, and managing design and production of marketing collaterals.
• Familiarity with basic design software (Canva, Adobe Suite) and internal communication platforms.
• A keen eye for aesthetics and details
• Deep understanding of hospitality branding, public relations, storytelling, guest engagement, and cross-functional campaign coordination. Experience in managing marketing agencies and creative vendors is a plus.
• Excellent written and verbal communication, strategic thinking, creativity, leadership, stakeholder management, and project execution skills.

Additional Information

Your team and working environment:

• At Accor, we are Heartists!  Are you ready to put your heart at the center of everything that you do? If so, then join our team of Heartists
• Every day, we look for opportunities to engage on a personal & meaningful way with our guests and each other.