Premium Trade Executive at Sheer Logic

To drive consumer engagement, conversion, and retention, developing increased revenue and managing the customer journey.

Mains Responsibilities and Duties:

• Execute and track adherence to optimum execution standards by segment, as defined by the market, to drive business growth.
• Lead effective sales calls using proven commercial selling skills, identifying customer needs, and matching them to tailored business propositions that provide clear value.
• Ensure distributor coverage and call frequency targets are met.
• Manage assigned assets to ensure that trade marketing resources are secure and used in the most efficient and effective manner possible.
• Shape the future by embedding commercial digital tools in everyday execution to guarantee advantaged route to consumer.
• Ensure flawless execution and tracking of sales and customer marketing plans at designated outlets, including promotions, staff, pricing, and merchandising.
• Develop and maintain strong relationships with key customers, retailers, and distributors to drive engagement and collaboration on sales initiatives.
• Work closely with the sales team to hit commercial targets by executing sales strategies, tracking performance, and identifying new growth opportunities.
• Gather market insights and competitor analysis, providing feedback to inform strategic decisions and uncover growth opportunities.
• Collaborate with the customer marketing team on cycle activities to ensure consistent brand activations across all outlets.

Qualifications:

• Excellent communication and presentation skills, with the ability to engage and connect with diverse audiences.
• Previous experience as a premium product sales representative is highly preferred.
• Proven sales and marketing experience, with the ability to drive brand awareness and achieve sales targets.
• Strong networking and relationship-building skills.
• Proven experience in social media management preferably in the alcoholic beverage industry
• Strong knowledge of various social media platforms, trends and best practices
• Ability to work independently and manage multiple projects simultaneously.
• Valid driver’s license and the ability to travel within the assigned territory.
• Must be a graduate.