Principal Branding Officer at Uasin Gishu County Government

Duties and Responsibilities

• Develop and execute public relations strategies that will allow the County to cultivate and enhance meaningful relationships with targeted, external audiences, including the media and key influencers;
• Manage a diverse team of communications, stewardship and events team professionals in support of organizational priorities through the development of increased brand elevation, activation and engagement opportunities;
• Oversee messaging, branding, marketing communications, and promotion, print collateral and digital assets including website technical oversight of Content Management Systems and social platforms;
• Oversee content management and segmentation across all communications activities and external touch points;
• Provide structured, proactive and sustained brand and message oversight, tools and resources for all County events;
• Set, monitor and evaluate targets for staff in the department;
• Perform other duties that may be assigned from time to time.

Requirements for Appointment

• Bachelor’s Degree in Business Administration, Marketing, Communications or its equivalent and relevant qualification from a recognized institution;
• A minimum five (5) years of relevant work experience;
• Having undergone supervisory course of not less than four weeks from a recognized institution will be an added advantage;
• Successful applicant to meet the requirements of Chapter Six of the Constitution on Leadership and Integrity;
• Have demonstrated managerial, administrative and professional competence in work performance and results.