Principal Digital Communication Officer (Social Media Platform and Content) at Kenyatta International Convention Centre

JOB GRADE 4 REF: KICC/PDCO-SM/2020

The Principal Digital Communication Officer, Social Media Platform and content reports to Digital Communications Manager and is responsible for managing the organizations social media and online interactions with customers though social media.

 Responsibilities

• Overseeing the social media strategy for the corporation ensuring it aligns with the institutions brand.
• Engaging with customers through use of social media.
• Keeping up to date with advances in social media technology and the latest social media platforms.
• Maximizing followers social media platforms such as Facebook, Twitter, Google plus and Pinterest.
• Ensuring that approaches to social media are relevant and appropriate for each medium.
• Monitoring social media for customer comments both positive and negative.
• Building reporting frameworks to evaluate return on investment on the various platforms.
• Engaging with customers to resolve customer service issues and or create positive public relations opportunities.
• Continuous research into new relevant social media channels and their impact on the brands marketing.
• Working with the marketing team to look at ways social media can work within wider campaigns.
• Analysing social media insights to guide future social media campaigns.
• Developing a content calendar across all platforms ensuring a constant supply of relevant content.
• Holding workshops for the wider marketing team to explain the importance of social media and how it can impact their campaigns.
• Reporting on social media mentions of the brand internally providing useful feedback to product and marketing teams.
• Searching social media for off diary stories and content.
• Planning and delivery of community management strategies through social media.

Qualifications

For appointment to this grade, an officer must:

• Have a Bachelor’s degree in any of the following: – Communications or Journalism or its equivalent qualification from a recognized institution.
• Have a Master’s degree from a recognized institution.
• Have a minimum period of six (6) years relevant work experience of three(3) should have been at a level of senior officer.
• Be a registered member of a relevant professional body.
• Have a certificate in management course lasting not less than four (4) years from a recognized institution.
• Be proficient in computer applications and have articulate and professional communication skills.
• Have a strong understanding of content management systems.
• Excellent understanding of digital marketing search engine optimization on how social media impact on this.
• Passionate and result oriented individual.
• Fulfill the requirements of Chapter Six of the constitution.