Principal Marketing Officer at Konza Technopolis Development Authority

Job Description

Duties and responsibilities

• Managing brand strategy and positioning, tracking and measuring its performance to inform future activity
• Monitoring and Measuring marketing effectiveness which includes identifying appropriate metrics and ensuring that all marketing activities are monitored on an ongoing basis and measured for their effectiveness
• Developing and managing appropriate channels and partners to meet changing customer needs and business goals
• Managing and disseminating content in all the organizations touch points
• Conducting customer and market research
• Contribution to determining competitive positioning of Konza Technopolis
• Implementing marketing programs to deliver value and attract and retain Investors and investment
• Coordinating the outreach programs / activities – call centre by providing answers to frequently asked questions (FAQs), and project queries.

Person Specification For appointment to this grade, a candidate must have: -

• Minimum eight (8) years relevant experience, three (3) of which must have been at a supervisory level.
• Master’s degree in Economics, Business Administration, Marketing, Communications studies, journalism or similar qualifications from a recognized institution.
• Bachelor’s degree in Economics, Marketing, Communications, Business Administration or similar qualifications from a recognized institution.
• Professional qualification and membership to a Chartered Institute of Marketers (CIM) or equivalent.
• Proficiency in Computer Applications.
• Management course lasting not less than four (4) weeks from a recognized institution
• Shown merit and ability as reflected in work performance and results; and
• Fulfil the requirements of Chapter Six of the Constitution.

Preferred qualifications

• Post Graduate/Masters
• Business Management
• Postgraduate program in management for executives(PGPX)
• PMP
• 8-10 years of Experince in prefered industry