Product Manager – Coated Steel & Influencer Marketing at Mabati Rolling Mills Limited (MRM)

Job Description

1. MRM Building Solutions & Steel is seeking to recruit Product Manager – Coated Steel & Influencer. The candidate must have the ability to work independently with minimal supervision, demonstrate high integrity and professional ethics and make decisions on the role in a prudent manner.
2. To manage our marketing & business development function for Domestic and Export customers for Group and non-Group customers, including all influencing communities (specifiers, architects & developers across the East Africa Coils Market). Oversee the marketing, branding, advertising, merchandising and promotional staff activities in line with local and Safal Group plans.
3. To identify and develop new market segments for coated products including market analysis, competitor profiles, product profiles and segment marketing plans. To work cross-functionally in ensuring new product development implementation and broad organizational understanding of key market drivers and needs. Develop and execute a company wide influencer marketing strategy, including partnerships with professional associations, industry regulators and the building materials industry

Specification

Market and Brand Leadership

1. Working with the Management, provide marketing inputs to the Business Plan to support business growth and achieve BU objectives
2. Develop a marketing strategy, with brand and portfolio objectives, strategies and plans in line with Corporate Objectives and the Company Business Plan.
3. In conjunction with Management, develop Brand and Product development plans linked to the Business Unit Marketing plan, specifically focused on Zincal and new Color Coated products.
4. Ensure market development by conducting market research, mapping and understanding new target segments for additional Color products.
5. Ensure Market maps are completed for all major markets / segments / countries and competitive profiles developed together with Segment Value Propositions.
6. Establish and maintain a good relationship with stakeholders (internal and external both direct and indirect)
7. Ensure compliance with relevant legal and statutory requirements, meet principles of sound corporate governance and internationally accepted environmental, health, safety and quality standards
8. Plan and administer the Business Unit’s Marketing budget.
9. Manage agencies, suppliers, the media, service providers and partners

Strategic marketing plan development and implementation:

Develop and maintain product, marketing and pricing strategies, systems and processes
Implement the strategies, systems and processes for successful entry, growth and sustainability in domestic and export markets
Develop the Company’s marketing position to support its strategy
Establish and maintain national and international relationships and networks with key stakeholders and influencers (including venture partner organizations, service providers and potential customer organizations) to support the marketing effort.

Strategic Market Analysis and Expansion

1. Provide marketing related information required for decision making, budgeting and other activities
2. Conduct market research and screening of potential markets
3. Continuously analyze markets and identify marketing-related risks that can adversely influence the company’s marketing positions
4. Implement and manage risk mitigation strategies
5. Work cross functionally to ensure product development plans are achieved.

Requirements

1. At least a Bachelor’s Degree in Marketing or an equivalent
2. MBA will be an added advantage
3. At least 10 years relevant working experience with 5 years in a similar role
4. At least 3 years’ experience in the Building Materials, Construction or related consumer industry
5. Knowledge in international trade, marketing concepts, strategy development/deployment and commercial processes/practices is required
6. MSK/CIM Membership