Product Marketing Manager (Car Financing) at Mogo Finance

Job Summary:

• The Product Marketing Manager (Car Financing)  will be responsible for driving the growth of the car financing product, mainly through new client acquisition.
• This role encompasses planning and executing marketing campaigns, process improvement, development of new client acquisition channels & leading IT developments.
• The ideal candidate should have a strong background in (digital) marketing, data analytics, sales.

Key Responsibilities:

Marketing and Communication:

• Develop and execute marketing strategy to promote car financing products.
• Oversee all the digital & offline content for various marketing channels, including digital, print, and social media.
• Initiate campaigns and/or special offers to keep loan issuances and car sales within the budget.

Developing new business lines & improving sales process:

• Analyze market data to create target segments, identify opportunities to increase car financing sales.
• Lead IT projects to improve product presentation & sales funnel.
• Generate new ideas on how to improve our car yards, perceived quality of cars and in the end issue more loans.

Ownership:

• Track and analyze KPIs related to product growth, customer acquisition, and retention.
• Have the growth mindset, do not be afraid to think big, take responsibility & ownership.

WHAT YOU WILL NEED:

• Bachelor’s degree in Business, Marketing, Communications, or related field
• At least 3-5 years’ proven experience working in Product Management field.
• Orientation to results mindset.
• Ambition, hungriness for success, drive to achieve targets. 
• Strong analytical skills (ability to analyze financial and operational performance)  
• Strong understanding of Digital and other Marketing channels
• Ability to work independently. 
• Excellent written and verbal communication skills.
• Hands-on approach to work with ability to build from scratch & scale up quickly.