Product Marketing Manager EMEA, TB & Virology (m/f/d) at Cepheid

We are currently looking for a Product Marketing Manager EMEA, TB & Virology (m/f/d) who will be responsible for supporting the development and execution of marketing for the TB & Virology portfolio of products.

The role should be based in Africa with fast access to a major airport.

In this highly dynamic and exciting role you will provide support to global product marketing from a regional perspective and be a subject matter expert for your product cluster. You will support projects including the development and execution of marketing plans, product forecasts, product launches, training and market development as well as other downstream marketing activities in EMEA. Importantly you will drive demand generation through campaigns and market support activities and utilize metrics to track impact and ROI.

The position will interact with sales and marketing managers throughout EMEA with a focus on Africa, as well supporting distributors in the region. The candidate will be required to collaborate closely with team members from both the Segment Marketing and Marketing Digital Operations teams, as well as counterparts from other regional marketing organizations in the Americas and APAC.

Essential

job responsibilities:

• Develop marketing action plans for EMEA for the portfolio
• Participate and support in the product launch project teams
• Participate in forecasting/planning projects, collaborate with marketing counterparts as well as Inventory and demand planning and logistics/customer services
• Provide support, tools and training to the country and distribution teams
• Train new sales hires, local marketing managers and distributor teams on products from both a clinical utility, positioning and technical aspect
• Help identify key opinion/visionary leaders throughout the region and help to cultivate those relationships to build a strong network in the region
• Drive publications on the portfolio and GeneXpert technology ensuring Cepheid is well represented at congresses and in peer reviewed journals
• Provide regular updates on competition and competitive trends
• Be an integral part of our transformative marketing strategy and digital approach for the portfolio
• Accountability for qualified lead generation with respect to our transformative marketing approaches
• Develop and maintain relationships with key medical organizations
• Monitor global and regional market trends and opportunities

Training Responsibilities: (Required)

• Complete all assigned and required training satisfactorily and on time

Minimum Requirements:

• Bachelor's Degree in the field of Marketing or related. Molecular Biology background would be an asset
• 5+ years’ working experience in marketing or commercial roles, ideally gained within molecular diagnostics or pharmaceutical markets; regional marketing experience is desirable
• Proven success in creating demand for new, premium products

Knowledge and skills:

• Prior marketing experience in molecular diagnostics and markets will be important, particularly in the African market
• Demonstrate knowledge of products and markets; communicate effectively and be a strong team player/collaborator with various internal colleagues, customers and other stakeholders
• Excellent presentation skills; ability to multi-task across a broad number of products and disease states
• Prior product launch experience and prior product deve
• Complete all assigned and required training satisfactorily and on time
• Ensure your associates attend and complete all required trainings satisfactorily and on time
• Tactical thinking and in depth understanding of the current market environment is a requirement
• Good knowledge in MS Excel and MS PowerPoint is a required and SFDC is desirable
• Experience with digital approaches to marketing would be beneficial
• Strong market analytics skills and business case modelling is required
• Demonstrated ability to translate science into marketing messages is required
• Experience in sales would be a strong plus

When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

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