Product Marketing Manager at NCBA Group

Job Purpose Statement

• The Product Marketing Manager at LOOP DFS is responsible for driving the adoption and success of our financial apps for consumers and merchants by developing and executing data-driven marketing strategies. This role bridges product innovation and market demand, ensuring seamless go-to-market execution, compelling value propositions, and exceptional customer engagement. By leveraging market intelligence, customer insights, and digital marketing expertise, the Product Marketing Manager plays a pivotal role in achieving business growth, enhancing user experience, and positioning LOOP DFS as a leader in the fintech industry.

Key Accountabilities (Duties and Responsibilities)
Financial 40%

• Drive product adoption and user acquisition to achieve revenue and profitability targets for consumer and merchant financial apps.
• Optimize marketing budgets by prioritizing high impact campaigns and activities.
• Measure return on investment (ROI) for marketing initiatives and align with the company’s financial goals. Identify opportunities for upselling and cross-selling within the product portfolio to maximize revenue potential.

Internal Business Processes 25% 

• Develop and implement efficient go-to-market (GTM) strategies that ensure seamless product launches and marketing execution.
• Collaborate with product, sales, and development teams to align marketing efforts with business objectives and timelines.
• Lead the creation of sales enablement tools, such as presentations, case studies, and training materials, to empower the sales team.
• Establish analytics and performance measurement frameworks to monitor campaign performance and continuously improve processes.
• Build and maintain clear workflows for campaign management and stakeholder collaboration.

Customer 25%

• Conduct market intelligence and customer insights research to understand customer needs, pain points, and behaviors.
• Develop tailored Customer Value Propositions (CVPs) that effectively address customer needs and differentiate LOOP DFS in the market.
• Build a customer-centric mindset across marketing initiatives by using data to refine product offerings and personalize communication strategies.
• Enhance customer experience through strategic messaging and positioning, ensuring products are marketed in a way that resonates with target audiences.
• Gather and analyze customer feedback to inform product enhancements and marketing improvements.

Learning & Growth 10%

• Demonstrate a commitment to self-development and developing others, building long-term staff capability and competency in and beyond own team;
• Stay updated on fintech trends, industry standards, and emerging technologies to innovate marketing approaches.
• Foster a culture of agility and innovation by experimenting with new tools, platforms, and marketing strategies.
• Provide mentorship and training to team members to develop their skills in product marketing, digital marketing, and customer engagement.

Job Specifications

• 5+ years of experience in product marketing, preferably within the fintech or tech industry.

Skills and Competencies

• Strong understanding of the fintech landscape, particularly in consumer and merchant financial solutions.
• Proven track record of developing successful GTM strategies and campaigns.
• Expertise in market intelligence and customer insights to inform product and marketing strategies.
• Demonstrated success in CVP design, strategic messaging, and positioning.
• Proficiency in digital marketing tools and techniques.
• Analytical mindset with experience using data for decision-making and reporting on performance.
• Exceptional communication and storytelling skills.
• Customer-first approach with a deep understanding of user needs.
• Agile and innovative in managing multiple stakeholders and working in a cross-functional team environment.