Public Communications & Engagement Officer at Amnesty International

JOB PURPOSE

The Public Communications and Engagement Officer will play a pivotal role in advancing Amnesty International Kenya's mission by implementing strategic communication and engagement initiatives. This role is responsible for increasing awareness, mobilising action, building a strong supporter base, fostering dialogue, and aligning with Amnesty Kenya's overall goals and messaging.

BACKGROUND INFORMATION

Like Amnesty International, Amnesty International Kenya believes in an inclusive society where all people live with dignity, freedom, diversity, and prosperity, and everyone enjoys the full range of constitutional freedoms, rights, and responsibilities. AI Kenya exists to boldly confront and skillfully transform all forms of injustice and human rights violations with members, supporters and allies through campaigning, research, human rights education, and public interest litigation.

Guided by our new Strategic Framework 2024-2028, Amnesty International Kenya believes in a society where everyone understands and claims their rights and freedoms. We exist to enable circles of conscience and movements capable of advancing full citizenship rights for all and an effective and accountable state.

Together with our national board, supporters, members, and partners both in civil society and the state, we will create an activist culture that strengthens public expression, association and peaceful assembly and reduces discriminatory inequalities, corruption, and impunity at national and county levels.

All applicants to this position will be required to demonstrate a commitment to Amnesty’s organisational values and vision and the Kenyan Constitution and be familiar with rights-based organising, citizen empowerment and an anti-discriminatory approach to social justice. In addition, all successful candidates will have demonstrated an ability to work in teams and a proven ability to multi-task and work to deadlines, sometimes under pressure.

MAIN RESPONSIBILITIES:

• Implement innovative communication approaches to increase engagement and reach new audiences in a dynamic and relatable tone.
• Create and manage engaging content across Amnesty Kenya’s social media platforms to amplify the organisation’s human rights message.
• Contribute to the framing and distribution of Amnesty Kenya’s quarterly newsletters, highlighting key achievements and media coverage.
• Implement the production of a series of podcasts featuring rights experts and activists.
• Maintain the AIK website to enhance user experience and information dissemination.
• Develop diverse content formats, including infomercials, animations, reels, comics, etc.
• Support staff and AIK’s Circles of Conscience in packaging their content for public consumption.

ESSENTIAL

• Bachelor’s degree in a relevant field (journalism, communications, gender, community development, human rights, international development or other social media science).
• 3-5 years of professional experience in website administration, communications, or social media and digital campaign management, preferably in the nonprofit sector.
• Proficiency in social media management, content creation, and digital storytelling.
• Strong written and verbal communication skills in English and Kiswahili.
• Excellent writing and visualization skills with an eye for detail and accuracy.
• Demonstrated experience using design tools and software (Canva, Photoshop, among others).
• Demonstrated experience using Customer Relationship Management systems (Engaging Networks, Microsoft Dynamics CRM).
• Good working knowledge of website content management systems for publishing content.
• Ability to work collaboratively in a multicultural environment and manage multiple projects simultaneously.
• Understanding of digital copywriting and publishing.

DESIRABLE

• Ability to create content for a range of audiences for mixed purposes, including fundraising, volunteer and member recruitment awareness raising, campaigning and emotional support content.
• Working knowledge of HTML to supplement the design of email marketing templates and web pages.
• An understanding of digital marketing, SEO, user journeys and marketing attribution.
• Proven image and video editing and design skills.
• Experience in podcast moderation, production and/or voice-over expertise.