Public Relations Manager at Serena Hotels

Job Purpose

• The PR Manager will assist the Regional Marketing Director in running the monthly PR coordination, partnerships and PR management for seamless planning and operational execution of publicity efforts for brand Serena Hotels in Africa, ensuring balanced visibility of all countries and properties.

Duties and Responsibilities:

The PR Managers key responsibilities and essential job functions include the following:

• Developing B2B and B2C PR campaigns and promotional strategies based on product features and target markets
• Coordinating B2C, PR, advertising, digital communications, Influencer and partnership management along with the Regional Marketing Director for international journalists
• Draft Briefs to PR, agencies and content creators for execution-output to be approved by RMD
• Develop and execute the quarterly PR actions of the brand strategy covering MICE, Rooms, F&B and Maisha Spa
• Report to the Regional Marketing Director, on PR campaign KPIs, and monthly reporting of executions to review impact.
• Media Kit Creation and maintenance for the whole region of Africa
• Crisis communication: Ensure that all PR/Guest experience/Communication crises are reported to the regional office copying the RDM within 24 hours, from whichever channel they emanate-a guest review, a social media comment, email complaint, call center, etc.
• Digital PR-Ensure pages like Tripadvisor, google my business, pages are up to date in responding to reviews
• Maintain the Local media database along with the Regional Support Office
• Share monthly press clippings -newspapers, digital PR, TV, Videos and Radio interviews with Regional Marketing Director
• Mine insights from the Global PR reports for action/impact on the brand
• Develop content for the quarterly newsletter for Camps and Lodges, to disseminate to the database.

Job requirements

Qualifications

• A university degree in Marketing, Journalism or Communications

Experience

• An advertising Agency professional with 2-3 years of marketing experience

Knowledge, Skills and Abilities Required

• A creative, passionate self-starter with ability to multitask
• Great time and project management skills
• A skillful and confident communicator, written, oral and presentation skills
• Hospitality marketing experience is an added advantage.
• Amiable personality and able to form collaborations with cross-functional teams