QSSK-DG-DMS-DIGITAL Marketing Specialist at Q-Sourcing Servtec Group

Key Roles And Responsibilities

• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
• Research products, services and current strategies to identify new opportunities
• Analyse web traffic metrics and suggest solutions to boost web presence
• Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends
• Build strong client’s relationships through social media interaction
• Keep up to date with our audience’s preferences and proactively suggest new campaigns
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
• Identify advertising needs
• Establish best practices in digital marketing
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Stay up to date with digital technologies developments

QUALIFICATIONS AND EXPERIENCE:

• Bachelors’ degree in Mass Communication / Marketing or related field.
• Standard office ICT skills, including social media.
• At least 5 years’ experience in a communications or marketing role.
• Experience in developing and implementing media or marketing campaigns.
• Experience in representing an organisation to the public or/and media.
• Must be a confident communicator and presenter.
• Strong writing and editing skills are essential, including ability to present concepts verbally.
• Strong knowledge and understanding of current trends in digital media/social media.
• Attention to detail and strong organisational skills.
• Ability to work calmly under pressure and within a small dynamic team.
• Excellent interpersonal and networking skills.
• Ability to manage a complex workload and work to tight deadlines.
• Proven work experience as a Digital marketing strategist or Digital marketing manager across the region
• Demonstrable experience with SEO/SEM and CRM software
• Experience implementing and optimizing Google AdWords campaigns
• Solid knowledge of web analytics tools like Google Analytics
• Hands on experience with online marketing tools and practices
• Familiarity with web design and HTML
• Excellent verbal and written communication skills