Brown-Forman, founded in 1870, is a diversified producer and marketer of fine quality beverage alcohol brands. Headquartered in Louisville, KY, Brown-Forman currently employs about 4,000 people and has offices or facilities in 30 cities across the globe. Starting in the mid-1950s, the company began a series of acquisitions that would place it among the top 1...
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The RMM - EA leads marketing and brand building for Brown-Forman across all markets in East Africa. As RMM - EA, this person must be a dynamic, creative, collaborative & inclusive leader who is excited by the opportunity to step-change Brown-Forman brand growth across this territory. A courageous brand builder who thinks strategically while simultaneously managing flawless execution, fosters capability growth across their team and in partners, and translates insights into action will be successful and fulfilled by this role.
What You Can Expect
The role is responsible for managing the B-F Portfolio across the territory
The role is responsible for leading the development & expansion of the B-F portfolio across East Africa, collaborating closely with our partners to deliver volume & value metric growth across the portfolio and, ahead of competitors. This includes:
Working collaboratively with their team, the Area Manager, Insights, & distributor partners to develop an in-depth understanding of the various East African consumer groups and class leading communication strategies across consumer facing touch points.
Collaborating with Global Brand Teams, equipping them with the necessary knowledge & insight to be factored into global asset development; being a champion of our B-F principle of globally-led-locally-infused.
Leading annual brand planning for the prioritised brands within the B-F portfolio, with the support of the Area Manager, distributor teams & Marketing Director.
Agency management (Creative, Media & Research), ensuring through-the-line campaign development for the B-F portfolio, underpinned by robust consumer insight.
Forging a collaborative partnership with their team & in-market distributors, ensuring the appropriate levels of attention and focus is given to the B-F portfolio &, leading marketing development ensuring brand & activity planning are delivered in an inclusive manner.
Being a compliance champion, ensuring B-F, it’s people & it’s partners, conduct business in a compliant, responsible & ethical manner
Being a key proponent of a measurement & evaluation culture internally and externally
Supporting the Area Manager & Marketing Director in adapting & developing the East Africa portfolio strategy
Responsible for the B-F portfolio expense (A&P), working with the Area Manager, Marketing Director, Finance & General Manager.
Is a representative of B-F externally
What You Bring to the Table
Honours Degree (NQF 8) in Business, Marketing, or similar discipline
Consumer brand management experience of 10-12 years of experience
Sound financial acumen with understanding of P&Ls
Sound understanding of & comfort working with market, category & consumer data
Experience working across multiple markets in preferred
Experience working in large FMCG or alcoholic beverage industry preferred
Experience working on global brands & with global brand teams is desired
Track record of excellent brand building, agency management &, embodying an inclusive mindset.
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