Regional Sales Representative at CFAO Kenya

JOB PURPOSE

The candidate will be responsible to ensure achievement of sales targets in their assigned region through effective management of the sales team and maintaining excellent relations with distributors.

MAIN RESPONSIBILITIES OF THE JOB

• Manages P&L in his/her territory
• Defines action plans, roadmap, sales campaign, etc. in order to reach annual targets. Ensures proper segmentation of the territory and analyses market potential to guide strategic decisions
• Leads and monitors the sales team in the assigned territory. Recruits, develops and motivates the sales promoters in order to maximize sales. Defines KPIs to evaluate performance of his / her team and give appropriate feedback and support
• Builds strong connections with the distributors to ensure availability of Timac’s product range in his / her territory, and develop the business

KNOWLEDGE, SKILLS AND EXPERIENCE

(Minimum level of academic and professional qualification required to perform effectively in the role)

• BSc Agriculture/ Business related Course
• Diploma with over 6 years experience will be considered
• 4-8 years’ experience in agriculture sector
• Experience working closely with distributors of agro inputs is essential

COMPETENCIES

Technical

• Strong entrepreneurial spirit, with good general business analytic skills (basic financial, performance analysis & follow-up of KPIs).
• Good market knowledge. Understand the specificities of each area in his / her region. Basic marketing knowledge (customer and market segmentation)
• Good understanding of the agriculture sector. Understand the connections between all stakeholders in the sector (farmers, distributors, retailers, extension officers, etc.)
• Understand how distributors are working: distribution system, organization, stock management, cash flow management, etc.
• Good knowledge of the farming sector: general agronomy, farmer’s practices, challenges faced by the sector, etc.
• Strong leadership and people management skills. RM has a strong team spirit, as he / she continuously supports his / her team members in their activities.
• Commercial focus. Able to define roadmap at short and middle term to meet company targets and beyond. Set objectives with distributors.
• Comfortable and able to adapt his communication style to his audience. The RM will work closely with various key stakeholders in his region (distributors, farmers, VBAs, key influencers, NGOs regional offices, etc.)
• Candidates should be comfortable with MS Office and able to work with any tools (CRM) aiming at increasing efficacy.

Behavioural

• Eager to learn
• Innovative spirit
• Passionate about agriculture sector
• Audacious
• Result oriented
• Agile