Request for Proposals - Communications Consultancy at NairoBits Trust

Scope of the Assignment

The scope of the assignment is as follows:

• Understand the organization; its programmes and administrative structures
• Audit the (online and offline, internal and external) communication and knowledge management operations of the organization.
• Create a communications and marketing strategy with a clear implementation plan that responds to the needs of the organization, and targets a diverse range of audience members.
• Build the capacity of the communications department to implement the strategy effectively.
• Handhold the communications department during the implementation of the communications strategy for a mutually agreeable post-consultancy duration.

Deliverables

The following deliverables will be expected from the consultant;

• Inception Report - At the beginning of the contract with a co-created methodology.
• Communications Audit Report - Status of current communication operations plus preliminary recommendations on scope and key areas of improvement.
• A Communications and Marketing Strategy - A robust strategy that should include communication objectives, a central thesis, internal and external audience segmentation, disseminating avenues, a breakdown of the communication products, as well as a budget and implementation schedule.
• Communication Products by segment, including visual identity, leaflets, brochures, testimonials, slide decks, infographics, and other products identified in the communication strategy and plan.

Timeline

This expected consultancy period is approximately 6 months, and is envisioned to allow for co-working between the consultant(s) and the relevant staff at NairoBits Trust. Ideally, the consultancy work is expected to begin on 1st November, 2022, with the final product - a final revised and updated communication and marketing strategy manual - to be submitted by 1st April 2023.

Profile of the Consultant

The Consultant should have the following desired minimum qualifications:

1. Education: A bachelor's degree in communications, journalism, marketing, or a related field from a recognized institution of higher education/learning.
2. Experience: At least 5 years of professional experience in the fields of communications and brand management, with proven experience in strategic communications, content writing, and content editing.
3. Versatility and Current: Ability to navigate, deploy and keep abreast with frontier communication, knowledge, trends and tools etc.
4. Strategic Communication: Excellent track record of achievement in strategic communication implementation, including engagement with national and international media and designing and executing advocacy campaigns with good knowledge of communication and/or information management principles.
5. Development Communication: Experience working with an NGO and the ability to curve a niche around development communication is desirable.