Retail and Customer Insights Analyst at Diageo

Purpose of Role

• Ensure the business is externally attentive to the operating environment, customer/retail and consumer/shopper needs and evolution.

Top Accountabilities:

• Data Analysis & Reporting: Analyze sales and customer data from syndicated sources like Nielsen, Circana (formerly IRI), and Quantium, as well as retailer-specific loyalty and panel data. This involves monitoring market, category, and brand performance to identify trends and explain business results.
• Supporting Category Strategy & Customer Plans: You will help develop category strategies and provide the data-driven insights needed for Joint Business Planning (JBP) with retail customers. This often involves creating compelling selling stories and presentations for customer meetings.
• Stakeholder Collaboration: You will work cross-functionally to ensure the customer is at the center of decision-making. This involves communicating complex data in a simple, clear way to senior leaders in Merchandise, Marketing, and Sales to influence strategy
• Develop strategy and plan execution: work in close partnership with the commercial teams to ensure Business Plans are based on the understanding of customer  needs & motivations, revenue growth management and category growth drivers.
• Channel Development : Understand the category dynamics and the shopping missions in the channel and recommend the corrective actions to capture growth opportunities and adapt our plan.
• Manage performance : Lead the activity review process and have data-informed conversations with sales, marketing, finance and supply to improve performance, effectiveness, efficiency and drive sales forecast accuracy.
• Allocation and deployment of shopper planning resource and investment. Measurement: share versus competition, category growth, NSV, Brand health, Distribution, Visibility, Promotion.
• Shape the future: Work with research agencies and the commercial team to refresh and contribute to the KBL knowledge and insight vault:

Experience / skills required: 

• University graduate with a minimum 3 years experience.
• Experience with all types of qualitative and quantitative research techniques ideally including shopper/retailer environment research.
• Experience in similar roles within Consumer Packaged Goods ideal.
• Experience managing research agencies is essential.
• Some commercial experience/exposure is highly desirable.
• Strong communication skills are a must.

Confidence to:

• challenge existing thinking
• be in customer-facing situations (as part of a multifunctional team)
• Able to create alignment within cross-functional teams.
• Thrives in a fast-paced, constantly changing environment: an agile and adaptable individual.