Retail Manager at Kenya Builders & Concrete Co. Ltd

 KEY DUTIES / RESPONSIBILITIES

• Manage Telesales, Counter Sales and Retail teams, expense controls, agreed targets and brand promotion.
• Support development of the annual sales plan.
• Implement sales/marketing plans for market-share growth, volume, profitability, revenue and brand objectives.
• Lead the team in converting leads into sales.
• Prepare product target forecasts using historical data, market trends, competitive activity, promotional strategy and sales effort.
• Train/support the team to generate/respond to quality leads, follow up contacts, secure/renew orders, negotiate prices and close sales.
• Identify new areas within the county for retail outlets, develop business plans around opportunities and manage established outlets.
• Work with the Sales Head on client service, value delivery, efficiency/cost control, team sales budgets and resource management.
• Monitor team performance through reports, communications, sales reports and cyclical sales meetings.
• Stay current on products/competitors, customer analysis, feedback and market research.
• Promote compliance with the Company’s Code of Business Conduct in business development and sales.
• Apply CRM and ERP software in the role.

KEY OUTPUTS / DELIVERABLES

• Annual business-plan development and commercial planning.
• Achievement of team sales targets/outcomes.
• Customer retention, improved relationships and quality service to existing clientele.
• Compliance with departmental processes and team-management routines.
• Timely, accurate sales reporting for decision-making.
• Establishment of a highly motivated Retail Team.

QUALIFICATIONS & EXPERIENCE

• Bachelor’s Degree in Business Administration, Marketing or related subjects.
• At least 6 years’ sales experience in the manufacturing industry.