Route-to-Market Coordinator - EA, SA & CEMAC at Promasidor Kenya Ltd

The RTM Coordinator, EA, SA & CEMAC, will support the design, execution, and optimization of Route-to-Market strategies across these markets. This role ensures efficient distribution, trade execution, and partner management to drive market penetration and sales growth in line with business objectives.

Key Responsibilities

Route-to-Market Strategy Execution

• Implement RTM strategies to improve distribution efficiency and coverage across EA, SA & CEMAC countries.
• Support the deployment of RTM models, including direct distribution, wholesaler, and distributor-led routes.
• Monitor RTM performance and recommend adjustments to enhance market reach and availability.

Distributor & Trade Partner Management

• Identify, onboard, and evaluate distributors and key trade partners across EA, SA & CEMAC.
• Ensure compliance with agreed performance metrics, including order fulfillment, pricing, and coverage.
• Work with the Commercial team to enhance distributor capability, inventory planning, and market execution.

Sales & Market Analytics

• Track and report key RTM KPIs, including numeric and weighted distribution, sales volume, and outlet coverage.
• Conduct market intelligence and competitor analysis to improve RTM effectiveness.
• Leverage data insights to drive route optimization and sales execution improvements.

Trade Execution & Channel Development

• Support the implementation of trade promotions, activations, and in-store visibility programs across markets.
• Work with Sales and Marketing teams to ensure RTM alignment with brand and trade marketing strategies.
• Monitor stock levels at distributor and retail levels to avoid stockouts and overstocking.

Process Improvement & Digital Tools Adoption

• Collaborate with IT and Sales teams to enhance RTM processes using digital tools and data analytics.
• Promote the adoption of sales automation and distributor management systems for real-time tracking.
• Identify opportunities for continuous improvement in distribution efficiency and last-mile delivery.

Education & Experience

• Bachelor's degree in Business, Marketing, Supply Chain, or related field.
• Minimum 5 years of experience in RTM, Sales, or Trade Marketing within an FMCG company.
• Experience managing RTM strategies across multiple EA, SA & CEMAC markets.