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  • Posted: Feb 6, 2024
    Deadline: Feb 15, 2024
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    Hanmak Technologies was formed with an inspiration to offer custom-made software solutions and customer tailored services to businesses and other organizations in Kenya and around the region. Its birth was as a result of the need in the market for local software solutions that would solve local business problems. With its entry in the market with a local...
    Read more about this company

     

    SaaS (Software as a Service) Marketing Trainee

    We are currently seeking ambitious individuals to join our Software as a Service Marketing trainee program. This 3-month training opportunity is designed to provide hands-on experience and mentorship in the dynamic field of SaaS marketing. Upon successful completion of the program, trainees will have the opportunity to join our team on a full-time basis.
     
    Number of positions: Six (6)

    Requirements & Skills

    • Excellent communication skills, both written and verbal 
    • Solid understanding of Software as a Service, and associated technologies 
    • Ability to translate highly technical software features into compelling marketing messages. 
    • Strong understanding of digital marketing strategies 
    • Experience with marketing automation tools, and the ability to analyze and interpret data to make informed marketing decisions. 
    • Proficiency in creating compelling marketing materials, such as website content, email campaigns, and social media posts 
    • Ability to build and maintain relationships with clients and partners. 
    • Strong understanding of analytics and metrics 
    • Degree in IT, BIT, Software Engineering, Computer Science and related disciplines 

    Key Responsibilities 

    • Develop and implement marketing strategies to promote software products 
    • Conduct market research to identify potential customers and their needs 
    • Create and manage marketing campaigns across various channels such as social media, email, and online advertising 
    • Generate leads and drive product adoption 
    • Do sales pitch and conduct product demos 
    • Analyze and report on marketing performance to optimize strategies and improve ROI 
    • Stay updated on industry trends to inform marketing efforts 
    • Build and maintain relationships with key stakeholders including customers, partners, and industry influencers 
    • Support the development of sales collateral and product messaging 
    • Contribute to the overall marketing and business strategy of the company 

    Method of Application

    Interested and qualified candidates should forward their CV to: marketing.hr@hanmak.co.ke using the position as subject of email.

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