Sales and Marketing Executive (Flour) at Summit Recruitment and Search

Key Requirements:

• Increase sales, formulate advertising/ marketing strategies, increase brand awareness, conduct market research, and maintain relationship with media and vendors.
• Planning, developing and implementing effective marketing communication campaigns.
• Conceive and develop efficient and intuitive marketing strategies.
• Organize and oversee advertising/communication campaigns (social media, website, TV etc.), exhibitions and promotional events.
• Conduct market research and analysis to evaluate trends, brand awareness and
  competition ventures.
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
• Collaborate with managers in preparing budgets and monitoring expenses.
• Assisting in the production of ongoing competitor analysis and reporting, with reference to pricing, presentation and promotion.
• Responsible for ensuring effective Marketing & Branding campaigns that enhance the image of the Company and its products.
• Liaise and work closely with Account Managers in determining the all upcoming & ongoing product rollouts.
• Generate detailed data on market segmentation, competitor analysis on pricing and promotion initiatives to enhance customer loyalty.

Qualifications:

• Relevant bachelor’s degree.
• Must have 5 years of sales experience sales or marketing in the milling sector, selling or marketing Flour.
• Training in Public relations is an added advantage,
• Proficient knowledge of Sales Software i.e CRM.
• Membership of a professional body will be an added advantage.
• Should have good understanding of market research techniques, data analysis and statistics methods