Sales and Marketing Executive (Tours and Travel) - Nairobi at Ital Global

About the Role:

The Sales & Marketing Executive will play a critical role in promoting and selling the services of the tour and travel company. This position involves developing and executing strategies to boost sales, enhance brand presence, and increase customer satisfaction through targeted marketing efforts. The ideal candidate will be proactive, creative, and driven to meet and exceed sales targets.

Qualifications and Requirements

• Diploma in Sales and Marketing or related field from a reputable institution. 
• 1-2 years’ experience in sales and marketing, ideally within the travel or tourism industry
• Strong client data base. 
• Proven track record of meeting or exceeding sales targets.
• Excellent knowledge of MS Office and marketing software.

Competencies and Skills required:

• Excellent Sales ,Marketing and Negotiation skills
• Reporting and Presentation skills
• Ability to work under pressure without losing composure
• Must be flexible and adaptable
• Have ability to be proactive and take initiative
• Have tact and diplomacy and confidential
• Reliable and keen attention to details
• Honesty and integrity
• Ability to multi task and prioritizing skills daily workload
• Outstanding customer service skills and exceptional people skills
• Outstanding oral and written communication skills
• In-depth knowledge of the industry and its current events
• Excellent organization and time management

Key Responsibilities and Duties

• Identify and generate new leads through various channels including cold calls, emails, networking events, and online platforms.
• Build and maintain relationships with both potential and existing clients, providing exceptional customer service and support throughout the sales process.
• Present and promote tour packages and travel services to potential clients, tailoring offerings to meet customer needs and preferences
• Negotiate with clients on pricing, terms, and packages, and work towards closing deals to meet sales targets.  
• Maintain detailed records of sales activities, customer interactions, and market insights. Report sales performance to management on a regular basis.
• Identify opportunities to upsell or cross-sell additional travel services such as premium packages, special tours, or extra services.
• Assist in the development and execution of both online and offline marketing campaigns to increase brand awareness and customer engagement.
• Develop marketing content for social media, email newsletters, blogs, and the company website. Ensure the content aligns with the company’s brand image.
• Manage social media accounts, including creating posts, responding to customer inquiries, and engaging with followers to promote services and events.
• Conduct market research to understand current trends, customer preferences, and competitor offerings, and adjust marketing strategies accordingly.
• Help in maintaining the company’s brand image and ensuring all marketing materials are consistent with the company’s values and messaging.
• Act as a point of contact for clients before, during, and after their travel experience to ensure customer satisfaction and retention.
• Gather feedback from clients to assess the quality of services provided and identify areas for improvement.
• Address and resolve customer complaints or issues in a professional manner, ensuring a positive outcome for both the client and the company
• Prepare and submit regular reports on sales performance, marketing activities, and customer feedback to management.
• Maintain an up-to-date database of clients, leads, and contacts for marketing and sales efforts.
• Work closely with the tour operation team, product managers, and other departments to ensure seamless service delivery to clients.
• Any other duty assigned.