Sales and Marketing Manager at Kenya Railways

Duties and Responsibilities

• Prepare financial budgets, reports and statements relating to marketing and sales of the Corporation’s products and services.
• Facilitating, monitoring and absorption of budget for the Division.
• Formulate and monitor implementation of sales and marketing strategies across all business units.
• Monitor performance and prepare periodical reports.
• Identify and negotiate for key strategic partnerships to increase the level of business.
• Lead in liaisons with key government agencies to ensure customer satisfaction.
• Establish key linkages between the customer and the operations team to ensure achievement of agreed service level agreements.
• Develop business growth strategy and monitor implementation to achieve financial gain and customer satisfaction.
• Provide market and customer feedback information to the business development teams for purposes of new business development.
• Conduct stake holder engagements with key industry players including shipping lines, clearing and forwarding agents and other logistics interveners.
• Manage cross border relationships with various regional clients for the purpose on enhancing business volumes and customer relationships.
• Formulate and monitor customer retention and acquisition strategies across the various business units to enhance service.
• Constantly assess and analyse changes in the business environment including competitive analysis and advising on remedial action.
• Monitor the key customer account relationships to ensure customer satisfaction.
• Formulate and Implement pricing strategy through fixing of rates, fares and other charges.
• Coordinate implementation of feedback, market research and liaisons with other departments and communicating with customers.
• Implement Quality Management System by ensuring that business process meets the requirements of Quality Management Systems.
• Coaching, mentoring, and developing staff using relevant human resource tools.
• Implement Risk register by ensuring that business process meets the requirements of Risk criteria.

Requirements of the Position

• Master’s degree in business-related field from a recognized institution.
• Bachelor’s degree in Commerce specialization in Marketing or equivalent from a recognized Institution.
• A Minimum of Ten (10) years relevant work experience, Five (5) of which must be in Senior Management position.
• A management course lasting not less than four (4) weeks from a recognized institution will be an added advantage.
• Registered Member to MSK, CIM or relevant professional body;
• Proficiency in computer applications.

Skills and Competences

• Excellent communication skills and the ability to network.
• Team working skills.
• Adaptability and the ability to juggle multiple projects.
• Strong attention to detail.
• Good organization and planning skills.
• Creativity, writing and oral skills.
• Commercial awareness.