Sales & Business Development Manager(New Markets) - Animal Feeds at Bridge Talent Management

Key Responsibilities

Market Strategy & Expansion Planning

• Conduct comprehensive market research, including competitor analysis, customer mapping, and channel landscape assessment, to identify and prioritize new geographic regions for expansion.
• Develop and execute data-driven market entry and business development plans for new regions, defining the optimal route-to-market (e.g., distributors, direct sales, depots, agents).
• Establish and manage new depots and logistics channels to ensure efficient product distribution and supply chain integrity in emerging markets.

Channel & Distribution Network Development

• Design, build, and manage a multi-tier distribution network from inception — identifying, recruiting, onboarding, and training channel partners (distributors, wholesalers, key retailers).
• Develop and implement channel partner programs, including incentive structures, performance metrics, and support systems to drive growth and engagement.
• Negotiate and finalize partnership and distribution agreements, ensuring alignment with company objectives, policies, and profitability targets.

Team Building & Leadership

• Recruit, train, and lead a new high-performing sales team dedicated to the expansion markets.
• Set clear performance goals and provide continuous coaching and performance management.
• Foster a culture of accountability, collaboration, and results orientation.

Sales Execution & Performance Management

• Drive achievement of sales, revenue, and market share targets in new regions.
• Implement structured sales processes, CRM tools, and pipeline management discipline.
• Analyze sales data to identify trends, gaps, and opportunities for improvement.

Cross-Functional Collaboration

• Work with internal teams including Customer Experience, Marketing, Logistics, and Production to ensure market readiness and smooth execution of expansion initiatives.
• Coordinate with internal support teams for sales reporting, logistics, and operational alignment.

 Reporting & Analysis

• Prepare and present regular performance reports to senior management.
• Provide actionable insights and recommendations to guide strategic decision-making.

Requirements

• Bachelor’s degree in Business Administration, Sales, Marketing, Agribusiness, or a related field.
• 8–10 years of progressive sales management experience, with a proven record of launching new markets and building successful teams.
• Strong experience in distribution channel management, route-to-market strategy, and partner development—ideally within agribusiness, FMCG, or animal feed industries.
• Excellent analytical, strategic planning, negotiation, communication, and leadership skills.
• Valid driver’s license and willingness to travel extensively.