Sales Manager - FWA at Haleon

Role Responsibilities

 Sales Strategy Execution and Activity Control: 

• Manage distributor relationships for all the newly appointed mass market (largely OHC) distributors in French West Africa
• Shape and execute execution plan.
• Develop and implement a robust channel strategy (Modern trade and general trade). 
• Take ownership of the sales targets, consistently develop accurate sales forecasts, and ensure exceptional customer satisfaction.  

Results-Driven Performance: 

• Successfully deliver ambitious sales targets across multiple channels
• Meet operational KPIs by excelling in forecasting accuracy, distribution and in-trade execution. 
• Generate monthly and quarterly reports, accompanied by actionable plans to drive target achievement. 

Employee & Customer Structure Management: 

• Collaborate closely with Marketing, Trade/Customer Marketing, NRM & SFE to prioritize consumption generation. 
• Proficiency in managing partners across different channels, including their selection and performance evaluation. 
• Oversee the strategic account programs and trade spend. 

Why you?

Basic Qualifications:

• A minimum of 8 years of managerial experience, with a strong track record of successfully leading FMCG/FMCH sales teams.
• Demonstrated expertise in developing and deploying FMCG/FMCH-focused commercial and channel strategies.
• Expertise in identifying and capitalizing on opportunities for incremental FMCG revenue within existing and new accounts.
• Fluent English languages skills