Sales Officer - Business Development & Account Growth at BCE Systems

About the Role

• BCE Systems is seeking a commercially strong, disciplined and self-driven Sales Officer to support the company’s growth by building and managing a serious sales pipeline, identifying new opportunities, following up prospects, developing client relationships, and converting opportunities into business.
• The Sales Officer will be responsible for ensuring that opportunities do not go cold, clients are followed up professionally, prospects are actively developed, CRM records are maintained, and sales activities are executed and closed with discipline and urgency.
• This role is ideal for a commercially hungry professional closer who wants to grow with the company and has the potential to eventually develop into a Sales Management role, subject to demonstrated performance and sustainable business growth.

Key Responsibilities

Sales Pipeline Development

• Identify, pursue and qualify new business opportunities across BCE’s target markets.
• Build and maintain a healthy pipeline of prospects, leads and opportunities.
• Conduct outreach through calls, emails, meetings, visits, networking and other appropriate channels.
• Research target organizations, decision-makers, procurement cycles and potential project opportunities.
• Maintain consistent follow-up with prospective clients until opportunities are clearly closed, converted or disqualified.

Business Development & Client Engagement

• Develop and maintain strong relationships with new and existing clients.
• Understand client needs and communicate them clearly to the Managing Director and technical team.
• Arrange meetings, demonstrations, calls and follow-up engagements with prospects and clients.
• Identify opportunities for repeat business, renewals, upgrades, cross-selling and account expansion.
• Represent BCE Systems professionally in client-facing engagements.
• Keep dormant or past clients active through structured follow-up and relationship management.

Sales Coordination & Commercial Support

• Support preparation of quotations, commercial proposals and client responses.
• Coordinate with internal technical, finance and administrative teams to obtain information required for sales follow-up.
•  Follow up with suppliers, partners and manufacturers on non-technical commercial information when required.
• Track client requests, pending quotations, submissions and action points.
• Ensure all sales opportunities are documented, updated and followed through.
• Maintain a database of clients and prospects.
• Demonstrate ownership, accountability and consistency in sales execution.

CRM, Reporting & Sales Discipline

• Update the company’s CRM system accurately and consistently.
• Maintain records of leads, calls, meetings, proposals, quotations, opportunities and follow-up actions.
• Prepare weekly sales activity reports for review with the Managing Director.
• Track sales performance metrics, including leads generated, meetings held, quotations issued, opportunities advanced and deals closed.
• Support pipeline review meetings and provide accurate status updates on all assigned opportunities.
• Ensure that no serious lead, enquiry or opportunity is left unattended.

Inbound Enquiries & Customer Follow-Up

• Respond to assigned inbound sales enquiries in a timely and professional manner.
• Qualify inbound prospects and escalate serious opportunities.
• Follow up clients after meetings, quotations, submissions and project discussions.
• Capture client feedback and identify areas where BCE can improve its products, services or engagement.
• Support customer satisfaction by maintaining professional communication before, during and after the sales process.

Required Qualifications

• Bachelor’s degree in Sales, Marketing, Business Administration, Commerce, ICT, Telecommunications, Engineering, or a related field.
• At least 3–5 years’ experience in B2B sales, business development, account management or technology sales.
• Experience in ICT, telecommunications, security systems, public safety, cybersecurity or systems integration will be a strong advantage.
• Proven ability to prospect, follow up, build relationships and close or support closure of business opportunities.
• Strong written and spoken communication skills.
• Good presentation, negotiation and interpersonal skills.
• Proficiency in CRM systems, Microsoft Office, email tools and general business software.
• Ability to understand technical products and solutions sufficiently to communicate their business value to clients.
• Existing networks in enterprise, government, NGOs, telecommunications, security, or related sectors will be an added advantage. 

Required Competencies

• Strong commercial drive and hunger for results.
• High level of ownership and personal accountability.
• Excellent follow-up discipline.
• Ability to work independently with minimal supervision.
• Strong relationship-building skills.
• Professional confidence when dealing with clients and senior decision-makers.
• Ability to learn technical concepts quickly.
• Organized, meticulous and reliable in maintaining records.
• Ethical, trustworthy and aligned with BCE’s values.
• Resilient and persistent in pursuing opportunities. 

Performance Expectations

The successful candidate will be expected to demonstrate measurable progress in:

• Number and quality of new leads generated.
• Number of client meetings or engagements secured.
• Quality and consistency of follow-up.
• Accuracy of CRM and pipeline records.
• Number of quotations, proposals or opportunities advanced.
• Conversion of opportunities into revenue.
• Growth of active accounts and repeat business.

Benefits

Compensation

• The role will be structured on a base salary plus performance-based commission model.
• The compensation structure is designed to reward serious performance.